Analysing and understanding the true impact of hosting events
Global Sports Impact (GSI) Experts

Helen Lamb

General Manager & GSI Project
Sportcal
Helen has a senior role at Sportcal as the General Manager and helps ensure the smooth-running of the company. 

With a background in Marketing and PR, she brings her experience of running the European Sponsorship Association (ESA) for 10 years to her involvement with the GSI Project. Working with Mike Laflin and the Events research team, she supports the ever-expanding GSI Event Studies division and works with stakeholders on the GSI Steering Committee. 

Helen is also involved in developing partnerships, growing Sportcal’s Sponsorship intelligence centre and overseeing the Marketing. She also takes an active role in all areas of staff development.