Analysing and understanding the true impact of hosting events
Global Sports Impact (GSI) Experts

Rick Traer

CEO
Canadian Sport Tourism Alliance (CSTA)
Rick Traer has served as Chief Executive Officer of the Canadian Sport Tourism Alliance (CSTA) since its inception in November 2000, overseeing the exponential growth of the $6.5 billion domestic sport tourism industry and Canada’s present ranking as a top five host nation internationally.

He has led the development of a number of internationally recognized, leading edge industry tools, including the Sport Tourism Economic Assessment Model (STEAM), the first web based application to predict and measure the economic impact of a sport event on a host community.

A graduate of the University of Ottawa with a Master’s degree in Sport Administration, Rick has an extensive background in basketball at the local, provincial, national and international levels.