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25 Jan 2018
Shaun Whatling, the poncho-wearing chief executive of strategic consultancy Redmandarin, tells Sportcal Insight about the western construct of the brand, how to work with Olympic sponsors, how to stand up to Dentsu and why Australians are psychologically well-equipped for life
11 Jan 2018
Jackie Fast recently left the UK-based Slingshot Sponsorship agency, having sold it to TMG. She’s just written a book on sponsorship, Pinpoint. She tells Sportcal Insight all she knows.
15 Dec 2017
US IOC member Anita DeFrantz’s book, My Olympic Life: a Memoir, has just been published. She tells Sportcal Insight about her lifelong struggle for equality and diversity in sport and the Olympics.
01 Dec 2017
From caps, to summer festivals to live action, Charlie Hill, Major League Baseball’s managing director for Europe, Middle East and Africa, outlines how the MLB is enhancing its presence in the region.
17 Nov 2017
No longer a voice in the wilderness, Alberto Murray Neto's long and lonely campaign against corruption in Brazilian Olympic sport has finally been vindicated.
03 Nov 2017
Formula 1's first-ever head of sponsorship and commercial partnerships talks to Sportcal Insight about his plans for the commercial evolution of the series under its new owners.
20 Oct 2017
Peter Hutton, CEO of Eurosport, commissioner of Eric Cantona's 'Commissioner of Football' rants, Hillsborough veteran, Asian sports market expert, Derby County nut and all-round 'great guy' talks to Sportcal Insight.
06 Oct 2017
Steve Nuttall, the sports media guru who has worked for some of the world’s top organisations, including Sky and YouTube, tells Sportcal Insight how technology is changing the way sport is consumed.
22 Sep 2017
Terrence Burns, the doyen of the Olympic bid presentation, tells Sportcal Insight what it takes to win, what the IOC needs to do to reinvigorate the bid process and how to make a grown IOC member cry.
07 Sep 2017
Departing IOC member Adam Pengilly tells Sportcal Insight why he joined, what surprised him about the organisation - and what challenges it must face to restore its reputation.