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11 Nov 2019
As the 2019 League of Legends World Championships came to close, Sportcal analyst Will Candy takes a look into the competitions makeup, along with the commercial and media landscape behind one of the major tournaments in the ever-growing world of esports.
11 Nov 2019
At a recent European Sponsorship Association breakfast meeting, Cadbury discussed their innovative partnership with the English Premier League. Sportcal was on hand to provide a sponsorship case study on this unique partnership.
23 Oct 2019
With matchday three of the Champions and Europa League group stages in the books, Sportcal takes a closer look at the commercial landscape of each of Europe's elite soccer club continental competitions.
21 Aug 2019
Sportcal Analyst Jake Kemp looks at the key partners, countries and players to better understand the commercial landscape of the international cricket.
21 Mar 2019
In this piece, Sportcal Sponsorship Analyst Jake Kemp takes a closer look at the defining features of what makes up personal driver sponsorship in the sport of Formula One, where money is everything.