Competition Intensifies For Broadcast Rights to Transorientale Rally
The “Transorientale”, a project in which IEC is partnered by sister company Sportfive and the French Company René Metge Concept, a company founded by Rally Legend and three-time Dakar Champion René Metge.
The gruelling Rally will start from Russia, in St. Petersburg on June 12th, taking competitors a staggering 9,300 km across three vast countries and terrains, passing through Kazakhstan before reaching northern China and eventually finishing at the Great Wall on June 28th after 17 days of intense competition.
Recent appetite for the rally, both on a broadcast and participation level has grown dramatically. Several major broadcasters are reported to have expressed a major interest in supporting the Rally whilst from a competition perspective, the entry list has jumped from 100 to more than 300 entries in recent weeks.
“It has been very interesting to see the massive media interest in the Transorientale and IEC in Sports is working very closely with its Partners and the potential Event Sponsors alike to determine the most appropriate media strategy for the event”, said Jonas Persson, CEO of IEC in Sports. “This project brings together a number important entities within our Group”, continued Persson.
Through production by Sportfive, IEC in Sports will offer a variety of programming opportunities for broadcast partners, including live coverage of the start and finish of the Transorientale, daily highlights edited to meet broadcasters’ individual requirements, features from the race and tailored vignettes.
Interested Broadcast Partners should contact:
Nick Haigh, Director, Television Properties, IEC in Sports
Tel: +41 (0) 21 601 0808