PGA Tour Set to Launch Redesigned PGATOUR.com August 20th in Advance of First-Ever Playoffs
PONTE VEDRA BEACH, FL – The PGA TOUR announced it will unveil a new look for its official Web site in celebration of the first-ever PGA TOUR Playoffs for the FedExCup.
PGATOUR.com’s Playoff coverage launches August 20th and will feature a number of additional content features in support of the Playoffs, an exclusive Playoff-themed fantasy game with a grand prize of a trip to Hawaii to play in a PGA TOUR Pro Am, and its popular Live@ video coverage for each of the four Playoff tournaments.
The PGATOUR.com Playoff Redesign
PGATOUR.com’s Playoff redesign will capture the excitement of the inaugural PGA TOUR Playoffs for the FedExCup. Redesign features include a bold new look and feel, expanded video player to better present exclusive video coverage, and new editorial features. Produced in conjunction with PGATOUR.com’s partner, Turner Sports New Media, the redesign is a preview of a broader site redesign launching in early 2008.
PGATOUR.com’s Popular Live@ Video Coverage
Live@, PGATOUR.com’s popular live tournament coverage franchise, will cover all four rounds of all four Playoff events with originally produced tournament competition. Available for free at PGATOUR.com, Live@ coverage provides fans streaming shot-by-shot video of signature holes during the Playoffs tournaments. The Live@ player will also host a customizable leaderboard and scorecard view in which fans can select any five of their favorite players to track even when they are not playing the featured Live@ hole. The TOUR’s Live@ Series has been a fan favorite since it launched in 2000; the 8 previous 2007 live events have cumulatively drawn over 6 million streams, with viewers spending an average of more than 30 minutes per stream.
The featured holes for the four Playoff tournaments are:
The Par 4 10th hole at The Barclays
The Par 3 16th hole at the Deutsche Bank Championship
The Par 3 14th hole at the BMW Championship.
THE TOUR Championship presented by Coca-Cola will feature Live@ coverage on two holes: the Par 4 1st hole until all players have teed off, then moving to the Par 4 17th hole for the remainder of the day.
Expanded PGATOUR.com Features and Coverage
In addition to Live@ coverage PGATOUR.com will continue to offer the most comprehensive online golf coverage available anywhere. In addition to the exclusive live leaderboard and ShotLink statistics, PGATOUR.com will feature current and projected FedExCup point standings during tournament play. Found live only on PGATOUR.com, the points standings will show the race for the FedExCup in real-time based on projected tournament finish. The Site will also feature expanded editorial coverage and analysis, including extended inside the ropes competition video, interviews from the course, and comprehensive editorial features such as “Friday Cut” analysis to determine who will be playing during the weekend, and “Elimination Sunday” to break down the players who are no longer eligible to compete for the FedExCup.
“THE Playoff Challenge:” a new Playoff Fantasy Game
The Playoff Challenge is a brand new, free and easy to play fantasy golf game. Sponsored by MasterCard, this four-week competition challenges users to choose four players at the start of the Playoffs. Fans will be able to follow their team live throughout the Playoffs on PGATOUR.com. The fan whose team accumulates the most Playoff points over the four events wins a grand prize of a trip to the 2008 Sony Open in Hawaii and a spot in the tournament’s official Pro-Am. Fantasy players can register at PGATOUR.com now through August 22nd.
“PGATOUR.com is the No. 1 web site in golf, and there will be no better place for fans to keep informed during the Playoffs, including insider coverage and analysis, key stories, eliminations, points movers and more,” said Paul Johnson, PGA TOUR Senior Vice President of New Media. “Every single shot matters in the Playoffs, and PGATOUR.com will be there for our fans every step towards crowning the inaugural PGA TOUR FedExCup Champion.”
“PGATOUR.com will provide comprehensive coverage to ensure that golf fans have all the information and access they need to follow the inaugural year of the FedExCup,” said Lenny Daniels, Senior Vice President of Production and New Media, Turner Sports. “The bold new look and feel of the site conveys the excitement and drama of the first ever Playoff system in the PGA TOUR’s history.”
The PGA TOUR Playoffs for the FedExCup will be broadcast on television on GOLF CHANNEL, CBS and NBC: Thursdays and Fridays on GOLF CHANNEL, Saturday-Sunday of Week One on CBS and Saturdays-Sundays for weeks 2-4 on NBC. XM Satellite Radio will also offer expanded coverage of all rounds of the PGA TOUR Playoff events on the PGA TOUR Network, XM Channel 146.