SPORTFIVE and IEC in Sports Launch the Marketing for the Transorientale
“Extraordinary” is the word that springs to mind when describing this event, due to kick off in Saint Petersburg on 12th June 2008 and finish in Beijing at the Great Wall of China on June 28th. The course exceeds 10 000 kilometres and will take 17 days. There will be tracks across the wild, stunning scenery and encounters with the differing cultures of Russia, Kazakhstan and China, three countries in full economic expansion.
To enable everyone to participate at their own level and in accordance with their passion, vehicle-capacity and budget, several categories have been set up: the competition raid, which will include a relay option, the regular raid and the discovery raid - a first-time for this type of event.
SPORTFIVE, a leader in the marketing of rights for a large portfolio of sports worldwide (football, rugby, tennis, motor sports, handball, basketball, boxing…), will be responsible for the audiovisual production and marketing of the event, working to find and engage sponsors. IEC in Sports will take onboard sales for the audiovisual rights, with a view to giving this event international TV coverage.
The two companies, subsidiaries of Lagardère Sports, are great believers in this new and innovative approach to rally-raid, which will surely attract a wide portfolio of competitors as well as constructors and partners.
Contact : Charlotte Massy - Communication Senior Director
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