The Business of Esports
In this report, Sportcal Sponsorship takes a look at some of biggest tournaments, the most popular teams, the hottest players and venues to understand the esports landscape and to analyse the business of esports and the future potential of one of the fastest-growing sports on Earth.
Whatever your feelings on esports as ‘sport’, it is an undeniable fact that in our digital world esports is here to stay. A catch-all term for all competitive gaming, esports has developed into one of the fastest-growing sectors in sports. The development of the genre has seen lots of game titles and developers license their own esport, with tournaments throughout the year giving most games a seasonal feel.
With sponsors flocking to support teams, tournaments and even individual players, the financial backing that the sport enjoys can only be matched by a handful of traditional sports. With the media rights market maturing and events moving away from generic venues into purpose built, fan orientated stadiums, the esports world is moving into a new era.
While traditional sports are desperate for approval from the likes of the IOC, esports has no such concerns. Consistently reaching a younger demographic irrespective of sex and gender, esports has access to a younger demographic, making it very appealing to brands as a means of engaging with a hyper-engaged audience. With the most popular titles having an element of violence, IOC acceptance may be a long time coming but with viewers watching over 350m hours of coverage across just 10 tournaments in 2018, the potential of esports has yet to be realised in any meaningful way.
PAGE 3: OVERVIEW
PAGE 4: EXECUTIVE SUMMARY
PAGE 5: THE TOURNAMENTS
PAGE 9: THE AUDIENCE
PAGE 12: RANKINGS
PAGE 18: TEAM BREAKDOWN
FaZe Clan, Team SoloMid, OpTic Gaming, FNATIC, Natus Vincere, NIP Gaming, Team Liquid, Pain gaming, Cloud9, G2 Esports, 100 Thieves, NRG, Counter Logic Gaming, Immortals, Rogue
PAGE 52: TOP PLAYERS
Myth, Lachlan, Daequan, MrMuselk, Dakotaz, LazerBeam, Dr Lupo, NoahJ456, Scump, Gotaga
PAGE 68: WOMEN IN ESPORTS
PAGE 72: SPONSORSHIP LANDSCAPE
PAGE 81: THE VENUES