The 2019-20 Soccer Kit Suppliers Report
Sportcal Sponsorship has analysed over 200 soccer kit supplier deals across the top two divisions in England, France, Germany, Italy and Spain. The kit supplier, or technical partner as it is referred to by many, has developed into a crucial piece of business for top soccer clubs across Europe.

The increasing competition between brands to secure top kit deals has driven up revenue for clubs and has contributed towards the commercialisation of modern soccer.

Within a kit supplier deal, brands pay the clubs an annual fee for the rights to sell licensed apparel and in return receive the majority of the revenue generated by the licensed apparel sales. At the very top of the football pyramid, prices have continued to sky rocket given the intense competition between a handful of brands. 

The likes of Nike, adidas and PUMA look to sign kit supplier deals with top teams to strengthen their market share in the sportswear industry and cash in on the global success of the soccer shirt industry.

34 brands featured from across Europe, including all the big players and highlighting all kit deals.

All kit deals from each of the top two divisions of Europe’s top 5 leagues

Every team from the top two divisions in France, Germany, Italy, England and Spain listed and valued. 

PAGE 3: OVERVIEW
PAGE 4: EXECUTIVE SUMMARY
PAGE 8: ENGLANDPREMIER LEAGUE
PAGE 10: ENGLANDSKY BET CHAMPIONSHIP
PAGE 12: FRANCELIGUE 1 CONFORMA
PAGE 14: FRANCE – DOMINO’S LIGUE 2
PAGE 16: GERMANYBUNDESLIGA
PAGE 18: GERMANY2. BUNDESLIGA
PAGE 20: ITALYSERIE A TIM
PAGE 22: ITALYSERIE B CONTE.IT
PAGE 24: SPAINLALIGA SANTANDER
PAGE 26: SPAINLALIGA SMARTBANK
PAGE 28: DEALS EXPIRING
PAGE 30: LEAGUES RANKED
PAGE 32: BRANDS RANKED
PAGE 36: BRANDS ANALYSED – TOP 10 MOST ACTIVE  – NIKE
PAGE 37: BRANDS ANALYSED – TOP 10 MOST ACTIVEadidas
PAGE 38: BRANDS ANALYSED – TOP 10 MOST ACTIVEPUMA
PAGE 39: BRANDS ANALYSED – TOP 10 MOST ACTIVE – MACRON
PAGE 40: BRANDS ANALYSED – TOP 10 MOST ACTIVE – UMBRO
PAGE 41: BRANDS ANALYSED – TOP 10 MOST ACTIVE – KAPPA
PAGE 42: BRANDS ANALYSED – TOP 10 MOST ACTIVE – JOMA
PAGE 43: BRANDS ANALYSED – TOP 10 MOST ACTIVEHUMMEL
PAGE 44: BRANDS ANALYSED – TOP 10 MOST ACTIVE – KELME
PAGE 44: BRANDS ANALYSED – TOP 10 MOST ACTIVE – NEW BALANCE
PAGE 46: BRANDS HQ  

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