2019 Rugby World Cup Report
The Rugby World Cup is the biggest and most prestigious tournament across all formats in the sport of rugby. The sport is continuing to run a strategy that best maximises its chances of growing the sport on an international level, with its global status limited to a number of set countries and regions. This year’s edition will see the competition enter unchartered territory, as Japan becomes the first Asian nation to play host, in a move away from traditional rugby nations hosting the event.

Those in charge of rugby union have a clear plan in place to develop and grow the game across the world. For the first time, the Rugby Union World Cup is being hosted in Japan, by no means a traditional rugby nation, with a view to developing the sport in new markets and giving new fans access to the sport's premier competition. In this report, Sportcal has analysed the commercial strategy behind the World Cup itself along with profiling the competing nations., alongisde exclusive insight from Worldwide Partner Land Rover and Getty Images as they prepare to partner with one of the world's biggest sporting events. 
PAGE 3: OVERVIEW
PAGE 4: EXECUTIVE SUMMARY
PAGE 5: WORLD RUGBY
PAGE 12: SPONSORSHIP ANALYSIS
PAGE 17: KIT DEALS
PAGE 24: FRONT-OF-SHIRT SPONSORSHIP
PAGE 28: MEDIA LANDSCAPE
PAGE 37: VENUES
PAGE 50: THE TEAMS

PAGE 100: THE RANKINGS


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