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13 Jul 2018
There are ever more agencies in sports marketing, but still “plenty of business” for the most successful, while sponsors are increasingly open to creative campaigns, says Steve Martin, global chief executive of UK-based M&C Saatchi Sport & Entertainment.
18 May 2018
A commitment to creativity to “earn attention” is essential in sports marketing, which, using platforms such as social media, is now far more innovative and progressive than it was a decade ago, and indeed "way ahead" of advertising agencies and traditional media in the use of technology, according to Octagon UK’s Joel Seymour-Hyde.
01 Jun 2017
The chief executive of WPP warned sports leaders last year they must adapt or die. He tells Sportcal Insight what progress he's seen and why WPP's extensive interests in sport are still 'not enough'.
Showing 1 to 3 of 3 entries