Analysing and understanding the true impact of hosting events
Global Sports Impact (GSI) Experts

Jack Murray

Sport MR
Jack Murray has been a member of the Market Research Society for 25 years and has a postgraduate Diploma in Marketing from the Chartered Institute of Marketing.

He is a well-respected member of the research fraternity who spent eight years building a sport market research business in a large agency with a significant degree of success. In that time, he has delivered insight to leading sports organisations in football, rugby, cricket, golf, motor sport, Olympic sports, winter sports, horse racing, badminton, athletics and tennis. He has also worked with leading sponsor brands to measure the impact of their investment in sport 

Since co-founding Sport MR he has worked on five GSI events with Sportcal measuring fan experience and economic impact, set up our tracking Sports Event Spotlight Survey and also conducted ad hoc research projects with the IRFU, TEAM Marketing, Limelight, NFL, and the MCC.