Georg has successfully transferred the 2012 Youth Olympic Games Organising Committee Company into a knowledge Transfer Hub for the entire Region of Tyrol. The innsbruck-tirol sports company is a private public company overlooking the acquisition and organisation of international (multi-)sports events but is also dedicated to the development of youth sport (events) in general as well as retaining an Olympic Legacy and promoting Olympic values.
Before becoming CEO, Georg was Head of Marketing and Communications for the 1st Winter Youth Olympic Games after leading all Sponsorship activities and Mayor Sport Communications for Tyrol. Prior to this, Georg was assistant to the CEO of the 2005 IIHF World Championships.
His background encompasses professional Marketing and Communication, traditional Campaigning, Market Research, Leisure, Tourism, Sports and Media. Georg is also co-founder of the 1st In-City Athletics Series in the world.
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