Analysing and understanding the true impact of hosting events
Global Sports Impact (GSI) Experts

Susan Sawbridge

Manager Major Events
New Zealand Major Events
Susan Sawbridge leads New Zealand Major Events, an arm of New Zealand’s Ministry of Business, Innovation and Employment. New Zealand Major Events partners, identifies and invests in major events that generate and maximise economic, social and cultural benefits for New Zealand.

Susan has a background in destination development and promotion across tourism, international education, business events and major events. Before joining New Zealand Major Events, Susan led major events prospecting and bidding for the city of Auckland, New Zealand.