Quartet of French federations to use existing kit suppliers for Paris 2024
Four French federations have chosen not to be outfitted by contracted domestic sportswear brand Le Coq Sportif for the 2024 Olympic Games in Paris and are prepared to pay compensation to the organising committee.
The national governing bodies of soccer, athletics, basketball and handball have chosen to be kitted out by their existing equipment suppliers, which they are permitted to do if they pay a contribution to a solidarity fund set up by the organisers.
The respective federations must pay a fee of €400,000 ($482,000) to the CNOSF, the French Olympic committee, which will be used to benefit federations that require support.
The Paris 2024 organising committee, which manages the marketing rights for the CNOSF and the French Paralympic and Sports Committee, awarded its kit supply contract to Le Coq Sportif last March, which came into effect in January.
The contract includes a solidarity element in which Le Coq Sportif are willing to offer additional equipment to national federations at negotiated rates.
The sportswear firm beat off competition from the likes of French fashion brand Lacoste and US giant Nike last year to land both the performance and representation packages.
The performance package gives Le Coq Sportif the right to provide the kits for French athletes competing in all 32 sports in the Olympics and 22 sports in the Paralympics at Paris 2024.
The representation package covers all the apparel worn by the French Olympic and Paralympic team in the Athletes’ Village and during the opening and closing and medal ceremonies at Beijing 2022 and Paris 2024, as well as apparel for Paris 2024 staff and officials.
Le Coq Sportif kitted out France's Olympics teams between 1912 and 1972, and returns for Beijing 2022 as well as Paris 2024.
The FFF, the French Football Federation, will sport Nike kits for the Olympics as part of its long-term deal with the company, while the FFBB, the national basketball federation, will wear its Jordan Brand kits.
In 2012, the FFF had to compensate Nike up to €5 million for the loss of earnings after the national team played in Adidas kits at the London Olympics due to the CNOSF’s long-standing deal with the German sportswear giant, which expired after the event.
Meanwhile, the French Handball Federation and the French Athletics Federation will continue to be outfitted by Adidas, with the latter having recently extended its partnership with the brand.
After London, the CNOSF permitted each national federation to sign
up its own kit supplier, while the Olympic committee partnered with Lacoste at
Rio 2016 for apparel to be worn at the ceremonies and around the Olympic
Lacoste, which will carry out the same role for the CNOSF at Tokyo 2020, supplied apparel to the Paris 2024 bid committee.
The third and final package for the Tokyo Games, intended for the outfits of the 50,000 volunteers and torchbearers, has not yet been awarded by Paris 2024.