Monday, 19th April 2021
  • About us
  • Contact us
  • Subscribe
  • Login
  • News+
    • News+ Home
    • News
      • News Sub Home
      • Search
      • Top Stories
      • Press Releases
    • Calendar
      • Calendar Sub Home
      • Search
      • Conferences
    • Directory
      • Directory Sub Home
      • Organisation
      • News
    • Insight
      • Insight Sub Home
      • Interview
      • Features
      • Opinion
      • Supplements
      • Magazine
      • Media
      • Sponsorship
      • Events
  • Media
    • Media Home
    • Standard
      • Standard Sub Home
      • Rights
      • Landscape
      • Directory
      • Property
      • Competition
      • News
      • Insight
    • Advanced
      • Advanced Sub Home
      • Revenue Dashboard
      • Market Dashboard
      • Rights
      • Landscape
      • Directory
      • Property
      • Competition
      • News
      • Insight
  • Sponsorship
    • Sponsorship Home
    • Deals
    • Brands
    • Property
    • Competition
    • Athlete
    • Venue
    • News
    • Insight
  • Events / GSI
    • Events / GSI Home
    • Events
      • Events Sub Home
      • Event Analysis
      • Events Insight
      • News
      • Bidding Opportunities
      • Bidding Announcements
      • Bids Awarded
    • GSI
      • GSI Sub Home
      • About Project
      • Annual GSI Report
      • GSI Event Studies
      • Indexes
        • Nations Index
        • Cities Index
        • Events Index
      • Experts / Partners
        • Experts
        • Partners
  • Reports
  • News
  • Featured News
  • Bally's steps up major league presence with NBA tie-up
Featured News

Every week we’ll share a summary of the previous week’s key stories, to give you a taste of the in-depth news, data, insight and analysis available when you subscribe to Sportcal. If you are interested in finding out more about accessing our premium content, please click here or contact us at clientservices@sportcal.com or call +44 (0) 20 8944 8786

Bally's steps up major league presence with NBA tie-up

Basketball - 05 Mar 2021
Author: Simon Ward 

Bally’s Corporation, the US betting and gambling powerhouse, has teamed up with another top North American league in the shape of basketball’s NBA.

As an authorised sports betting operator of the league, Bally’s will have access to official league data and rights to official NBA marks and logos to utilise across its growing online sports betting portfolio, as part of a multi-year agreement.

In addition, the two organisations have pledged to collaborate on “best-in-class practices” to ensure the integrity of NBA games.

The NBA becomes the second major league to partner with Bally’s, following ice hockey’s NHL, which signed a multi-year deal just last month.

However, the corporation is already highly active in the sports sphere as it looks to capitalise on the increasingly liberalised US betting market, having made several acquisitions in the sector and agreed a naming rights sponsorship deal for the regional sports networks of Sinclair Broadcast Group.

In a statement, George Papanier, the president and chief executive of Bally’s, said: “Partnering with the NBA is an exceptional opportunity for Bally's, adding to our ongoing momentum with professional sports leagues. Together with the NBA, we will unlock significant opportunities to provide a greater population of NBA fans with new, creative and engaging sports betting products and services."

There will be synergies with 19 Sinclair RSNs given that they provide coverage of more than half of the USA-based NBA teams, according to Bally's

The naming rights deal, which was concluded last November, is reported to be worth $85 million over 10 years, and Sinclair has taken a 15 per cent stake in Bally’s, with the right to raise this by another 15 per cent if certain financial targets are met.

Bally’s, which is based in Providence, Rhode Island, owns and manages 11 casinos across seven states, set to rise to 15 in 11, plus a horse racetrack and 13 authorised off-track betting licences in Colorado.

The company has recently diversified with acquisitions including sportsbook Bet.Works, daily fantasy sports company Monkey Knife Fight, and free-to-play games provider SportCaller.

Top Stories
TikTok gets into live streaming of sport in UK with women's tennis clash
Tennis - 16 Apr 2021
NFL tops up revenue with first sports betting sponsors
American football - 16 Apr 2021
Sport 1 and DAZN lead new international broadcasters for IndyCar Series
Motor racing - 15 Apr 2021
GSRM merges with 1190 Sports to form South American commercial rights power
Soccer - 15 Apr 2021
Tencent swoops for CSL digital rights after PP Sports deal terminated
Soccer - 14 Apr 2021
Featured News

Every week we’ll share a summary of the previous week’s key stories, to give you a taste of the in-depth news, data, insight and analysis available when you subscribe to Sportcal.

  • Nadal says cheers to Amstel in three-year deal
    Tennis 19 Apr 2021 Sponsorship
  • Sky extends arrangement with SPFL for clubs to continue streaming games
    Soccer 19 Apr 2021
  • Sportradar appoints Bloomberg CMO Bigley to board of directors
    Business 19 Apr 2021
  • Doubts over Sports Flick Champions League deal in Australia
    Soccer 19 Apr 2021
  • Gateshead in UK steps in to host Diamond League opener
    Athletics 19 Apr 2021 Events

Contact Info

  • John Carpenter House, 7 Carmelite Street, London EC4Y 0BS, United Kingdom
  • +44 (0) 20 8944 8786
  • +44 (0) 20 8944 8740
  • sales@sportcal.com

© Sportcal 2021 and Database Right 1997-2021 / Sportcal Global Communications Ltd.
All Rights Reserved. Pictures supplied by ©Getty Images.
AdvertiseAbout usContact usTerms & ConditionsPrivacy Policy
Company Registration No. 02592321

Latest Tweets

Twitter Timeline...