Tottenham aim to paint the town with Dulux
Tottenham Hotspur, of English soccer’s top-tier Premier League, have agreed a new partnership with paint brand Dulux.
The deal, announced today, will see Dulux become the first Official Paint Supplier to the North London club, which is currently seventh in the Premier League.
Dulux is part of a portfolio of brands owned by Dutch-based paint company AkzoNobel.
As part of the tie-up, the Dulux Trade range of paint will be used exclusively by the club
Nuno Pena, marketing director at AkzoNobel, said: “Our relationship with Tottenham Hotspur is a perfect synergy of two iconic British brands. Spurs are one of the best-known football teams in the Premier League and in Europe, while at Dulux we remain the nation’s number one paint brand.
“Our extensive research and commitment to new product development means we can provide Tottenham Hotspur with high performance products that will tackle the most challenging of requirements, while also meeting the most stringent of environmental standards.”
Using colour matching technology, Dulux have identified paint colour matches to the club’s colours, which will be used throughout the Tottenham Hotspur Stadium, Lilywhite House and the Training Centre.
Meanwhile, another London-based Premier League club West Ham United have announced a tie-up with Kore Software, a global leader in sports and entertainment business management solutions.
Kore Software, which already serve more than 100 league teams, will service and maximise partners’ rights, manage day-to-day workflow, track tasks and measure the performance for West Ham, who are fourth in the Premier League at present.
West Ham’s sponsors include Betway, Umbro, Scope Markets, Trustly, Lycamobile, Monster Energy and Heineken.
Kore’s platform will generate management reporting and insights to improve strategic decision making, which will allow West Ham to make more intelligent activation decisions and serve as a partnership management resource to their partners.