FedEx seals promotion to Champions League sponsor
FedEx, the international delivery company that is presently a sponsor of European club soccer’s second-tier Uefa Europa League, is stepping up to become a partner of the elite Champions League in the next cycle.
It was confirmed today that FedEx will be a sponsor of the Champions League from 2021 to 2024, in a deal that also includes rights to the Uefa Super Cup, Uefa Youth League finals and Uefa Futsal Champions League finals.
FedEx was expected to be elevated to the Champions League having been a partner of the Europa League for the past six years.
It already has a four-year deal for Uefa national team competitions, signed in 2019, which includes competitions including the delayed Euro 2020, to be held across the continent in June and July of this year, and the Nations League finals.
Uefa and Team Marketing, the governing body’s agency partner for club competitions, have been concluding sponsorship deals for the cycle starting with the 2021-22 season, and FedEx joins Dutch brewing giant Heineken, soft drinks and snack foods giant PepsiCo and international credit card provider Mastercard as confirmed partners of the Champions League.
Guy-Laurent Epstein, the Uefa marketing director, said on Wednesday: “FedEx has proved to be an incredibly valued Uefa partner. We are delighted they are continuing their evolution with us, which started in 2015 and now sees them supporting our flagship club competition – the Uefa Champions League.
“The Uefa Champions League is the world’s greatest club competition, and we are looking forward to working with FedEx closely over the next three years to help them activate their numerous projects. They will benefit not just the footballing community, but also look to have a positive impact on the environment.”
Elsewhere in sport, FedEx is the official carrier and a global sponsor of men’s tennis’ ATP Tour, the title sponsor of the season-long FedExCup on US men’s golf’s PGA Tour and has a major involvement in American football as a partner of the NFL and naming rights sponsor of the Washington Football Team’s FedExField home.