Thursday, 19th May 2022
  • About us
  • Contact us
  • Subscribe
  • Login
  • News+
    • News+ Home
    • News
      • News Sub Home
      • Search
      • Top Stories
      • Press Releases
    • Calendar
      • Calendar Sub Home
      • Search
      • Conferences
    • Directory
      • Directory Sub Home
      • Organisation
      • News
    • Insight
      • Insight Sub Home
      • Interview
      • Features
      • Opinion
      • Supplements
      • Magazine
      • Media
      • Sponsorship
      • Events
  • Media
    • Media Home
    • Standard
      • Standard Sub Home
      • Rights
      • Landscape
      • Directory
      • Property
      • Competition
      • News
      • Insight
    • Advanced
      • Advanced Sub Home
      • Revenue Dashboard
      • Market Dashboard
      • Rights
      • Landscape
      • Directory
      • Property
      • Competition
      • News
      • Insight
  • Sponsorship
    • Sponsorship Home
    • Deals
    • Brands
    • Property
    • Competition
    • Athlete
    • Venue
    • News
    • Insight
  • Events / GSI
    • Events / GSI Home
    • Events
      • Events Sub Home
      • Event Analysis
      • Events Insight
      • News
      • Bidding Opportunities
      • Bidding Announcements
      • Bids Awarded
    • GSI
      • GSI Sub Home
      • About Project
      • Annual GSI Report
      • GSI Event Studies
      • Indexes
        • Nations Index
        • Cities Index
        • Events Index
      • Experts / Partners
        • Experts
        • Partners
  • Reports
  • News
  • Press Releases
  • World Match Racing Tour Brings Fans Closer to Action with iTunes
Press Releases

World Match Racing Tour Brings Fans Closer to Action with iTunes

Sailing - 04 Aug 2011
   
August 4, 2011 – London, UK: Fans of the World Match Racing Tour, the world’s premier sailing series, can now download all the latest top-quality multimedia content from the Tour from iTunes. Whether it’s onboard footage from the thick of the racing, a venue profile, in-depth interviews with the sailors or the Tour’s flagship magazine shows The Morning Show and The Today Show, you can now download the content for free onto any mobile device through the Tour’s iTunes vodcast site.

It is the latest stage in the World Match Racing Tour’s commitment to bring its global fanbase closer than ever before to all the action from its eight stages. This season has already seen the Tour launch Internet Protocol Television featuring two hours of live streaming of racing daily from events. The live sessions are then made available as on-demand video.

The Tour has also seen success with its daily magazine programmes The Morning Show and The Today Show. The Morning Show provides all the news from dockside prior to each day’s racing, while The Today Show wraps up the day’s action with chat from the key racers plus the best comment and analysis.

World Match Racing Tour Sales Director Matt Strachan said: “World Match Racing Tour video content will now go straight onto iTunes, giving fans worldwide access to top quality content which they can watch on the device of their choice at a time of their choice.

“It’s the next step in our IPTV strategy which we have launched this season allowing fans to watch live streaming of racing from events for two hours each day or watch it on-demand. The coverage of racing accompanies The Morning Show and The Today Show, our daily magazine programmes. The shows have proved very popular, not just with audiences but also with the sailors, the event promoters and with sponsors. It increases our digital footprint and reaffirms the World Match Racing Tour as a leader in providing multimedia content for fans.”

Sign up to receive free automatic updates by searching World Match Racing Tour on iTunes. Content will be available to download from Stena Match Cup Sweden as well as from the remaining three stages of the Tour.

The next stage of the World Match Racing Tour will see 12 international teams – including eight Tour Card Holders – battle it out in the Swiss resort of St Moritz for the title of King of the Mountains. The St Moritz Match Race runs from August 30 to September 4.

Press information, please contact Capitalize:
Stacey Hunt / +44 (0) 207 1700 / +44 (0) 7756043462 / staceyh@capitalize.co.uk
Featured News

Every week we’ll share a summary of the previous week’s key stories, to give you a taste of the in-depth news, data, insight and analysis available when you subscribe to Sportcal.

  • ATP and IMG team up with Top 12 to launch new tennis event
    Tennis 19 May 2022 Events
  • PFL expansion plans boosted by $30m investment round
    Mixed martial arts 19 May 2022 Financial
  • DAZN brings in Sarina from Barcelona as Spanish marketing head
    Business 19 May 2022
  • Frisk to step down as Under Armour chief
    Business 19 May 2022 Directory
  • Bundesliga and Sky Mexico seal four-year deal extension
    Soccer 19 May 2022
Latest News
  • ATP and IMG team up with Top 12 to launch new tennis event
    Tennis 19 May 2022 Events
  • DAZN brings in Sarina from Barcelona as Spanish marketing head
    Business 19 May 2022
  • Frisk to step down as Under Armour chief
    Business 19 May 2022 Directory
  • MLB.TV breaks viewership record for start of 2022 season
    Baseball 19 May 2022 Leagues & cups
  • Spring Media brokers SVT rights deal for tennis' Stockholm Open
    Tennis 18 May 2022 Media rights

Contact Info

  • John Carpenter House, 7 Carmelite Street, London EC4Y 0BS, United Kingdom
  • +44 (0) 20 8944 8786
  • +44 (0) 20 8944 8740
  • sales@sportcal.com

© Sportcal 2022 and Database Right 1997-2022 / Sportcal Global Communications Ltd.
All Rights Reserved. Pictures supplied by ©Getty Images.
AdvertiseAbout usContact usTerms & ConditionsPrivacy Policy
Company Registration No. 02592321

Latest Tweets

Twitter Timeline...