World Wrestling Entertainment® Hires Toby Feldman as TV Affiliate Marketing Manager
Feldman comes to WWE from The Marketing Locum consultancy, an agency specialising in the computer entertainment industry, where he managed the Eidos account. Prior to The Marketing Locum, Feldman was Product & Marketing Manager for BBC Worldwide’s Children’s Books, Video and Audio division. Feldman started his career in the computer games industry with positions at Ubisoft Entertainment and Eidos plc.
Sully sees Feldman’s appointment as being key to the continuation of WWE’s international success: “WWE’s international business is enjoying a strong period of growth, especially in key European territories such as Italy and Germany. Toby’s extensive knowledge of the youth market and related TV programming will help maintain and extend this position”
Feldman’s appointment is the second new role to be created in recent months in WWE’s London office. Earlier this month Kevin Allton joined as Sponsorship and Promotions Manager.
WWE will return to the UK, Italy, Germany and Ireland in November 2005 with The Survivor Series® Tour. This 16-event, 16-city tour will culminate in Sheffield on 21st and 22nd of November with the live recording of Monday Night RAW® and SmackDown!®
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