Beyond Sport Driving Force Behind New Wharton Research
Beyond Sport is delighted to reveal that its work with The Wharton School at the University of Pennsylvania has resulted in the publication of a new research paper focused on how sports teams can best leverage their brand for social impact – a direct example of the ‘Beyond Sport Effect’.
The paper has been produced in affiliation with the Eagles Youth Partnership, the community program of NFL franchise the Philadelphia Eagles, who provided the opportunity for Wharton students to develop and execute the field research project.
The Field Application Project explored some of the best practices in the field of social impact in sports with the resulting paper available to download online from http://www.wharton.upenn.edu/socialimpact/files/Social_Impact_of_Sports_Report_Final.pdf
The learnings contained within the research will provide a useful tool to clubs who are seeking to expand or launch their own philanthropic efforts and is the latest example of the ‘Beyond Sport Effect’ – tangible benefits on communities created by Beyond Sport through its global network of organizations and individuals operating in sport and development.
Beyond Sport played a crucial role in bringing the paper to life as the project was conceived at the Beyond Sport Summit 2010 in Chicago where the Eagles were one of three shortlisted projects in the Sport Team of the Year category for the Beyond Sport Awards.
The research will also be one of the talking points at Beyond Sport United – a unique event, taking place on September 27 at Yankee Stadium in New York City, bringing together the greatest gathering of sports teams ever assembled to address their role in triggering positive social change in the communities they serve.
For more information on Beyond Sport United, visit www.beyondsport.org
For further information contact:
Drew Barrand
Head of Media & Communications
Beyond Sport
Tel: +44 (0)20 3355 8133
Cell: +44 (0)777 624 2904
Email: drew@beyondsport.org
The paper has been produced in affiliation with the Eagles Youth Partnership, the community program of NFL franchise the Philadelphia Eagles, who provided the opportunity for Wharton students to develop and execute the field research project.
The Field Application Project explored some of the best practices in the field of social impact in sports with the resulting paper available to download online from http://www.wharton.upenn.edu/socialimpact/files/Social_Impact_of_Sports_Report_Final.pdf
The learnings contained within the research will provide a useful tool to clubs who are seeking to expand or launch their own philanthropic efforts and is the latest example of the ‘Beyond Sport Effect’ – tangible benefits on communities created by Beyond Sport through its global network of organizations and individuals operating in sport and development.
Beyond Sport played a crucial role in bringing the paper to life as the project was conceived at the Beyond Sport Summit 2010 in Chicago where the Eagles were one of three shortlisted projects in the Sport Team of the Year category for the Beyond Sport Awards.
The research will also be one of the talking points at Beyond Sport United – a unique event, taking place on September 27 at Yankee Stadium in New York City, bringing together the greatest gathering of sports teams ever assembled to address their role in triggering positive social change in the communities they serve.
For more information on Beyond Sport United, visit www.beyondsport.org
For further information contact:
Drew Barrand
Head of Media & Communications
Beyond Sport
Tel: +44 (0)20 3355 8133
Cell: +44 (0)777 624 2904
Email: drew@beyondsport.org