Breeders’ Cup renews international rights deal with HBA
LONDON (June 29th, 2016) – Breeders Cup Ltd has renewed its global rights deal with Henry Birtles Associates (HBA) up to and including 2018.
Breeders’ Cup, thoroughbred racing’s end-of-season global showdown, returns to Santa Anita in Arcadia, California on 4th/5th November 2016, where the prize money available will be worth in excess of $28 million.
‘We are delighted to extend our association with one of racing’s greatest annual events for a further 3 years,’ said HBA’s Managing Director Henry Birtles. “The international classic hour format, which we pioneered to enable realistic opportunities in the mainstream, has already succeeded in opening up racing to much wider TV audiences. It’s great to be working with an organization which shares our goals in getting this fantastic sport back to a place it once occupied and still belongs.”
Available programming includes two days of NBC coverage as well as ‘The International Classic Hour’, an all action 1 hour live special produced specifically to suit the competitive schedules of mainstream global networks.
“Above all, to maximize reach, Racing needs an organization with a genuine understanding and passion for the sport, combined with extensive market experience and contacts within the media sector. HBA is widely known to have both and that is the primary reason for Breeders’ Cup renewing this association,” said Peter Rotondo, Breeders’ Cup Vice President, Content.
About Breeders’ Cup
The Breeders’ Cup administers the Breeders’ Cup World Championships, Thoroughbred racing’s year-end Championships. The Breeders’ Cup also administers the Breeders’ Cup Challenge qualifying series, which provides automatic starting positions into the Championships races. Breeders’ Cup press releases appear on the Breeders’ Cup Website, www.breederscup.com. You can also follow the Breeders’ Cup on social media platforms Facebook, Twitter and YouTube
Henry Birtles Associates (HBA) is the leading independent rights agency representing the sport of horse racing. Working with Jockey Clubs and racing federations around the world, HBA distributes television programming rights to the international broadcasting community. Clients include Eurosport, Dubai Media Incorporated, Abu Dhabi Media, beIN Sports, TVG, the Victoria Racing Club, Japan Racing Association, Singapore Turf Club, the German Tote, Italian Racing, Tabcorp Australia, NYRA, Hong Kong Jockey Club, South African Racing, the New Zealand Racing Board, IMG and Event Rider Masters. For more information visit HBA’s website www.hbaracing.tv
Contacts: Jim Gluckson, Breeders' Cup (firstname.lastname@example.org) +1 212-230-9512
Laura Stevens, Harry Birtles Associates (email@example.com) +44(0) 01666 822769