Federations set for unprecedented social media growth in Rio
With just over a week to go before the Opening Ceremony of the Rio
Olympic Games the social media platforms of the major international sports
federations are set for an unprecedented growth spurt.
According to analysis from Sportcal’s Global Sports Impact Report 2016 the social media platforms of the governing bodies of the 28 Olympic sports taking part in Rio 2016 have increased their number of followers and likes by over 50% in the last year, the Olympic qualifying period, in the lead-up to the Olympic Games in Rio de Janeiro, Brazil.
Sportcal’s Social Media Index tracks the social media reach of all the major international federations, governing bodies, major sports leagues and global events.
The International Federations of the 28 summer Olympic sports have a combined social media reach of nearly 12 million likes on Facebook, over 10 million followers on Twitter and just over 2 million followers on Instagram.
These social media accounts are set for significant growth alongside those of the athletes, as the greatest social media Olympics ever gets under way.
Social media reach of 28 summer Olympic international federations:
|
|
|
|
|
11,998,834 |
10,237,254 |
2,264,207 |
Leading the group on Facebook and Twitter is FIFA (Soccer) with 3.1 million likes on Facebook and 8.8 million followers on Twitter but interestingly enough no presence on Instagram.
The top three federations by social media platform are:
| 1. FIFA (Football) | 1. FIFA (Football) | 1. World Rugby |
| 2. FIBA (Basketball) | 2. FIBA (Basketball) | 2. FIBA (Basketball) |
| 3. FIH (Hockey) | 3. World Rugby | 3. FIVB (Volleyball) |
The International Olympic Committee lies in seventh position in the full GSI Social Media Index behind NBA (basketball) in first position, FIFA in second and NFL (American football) in third which includes all international federations, governing bodies, major sports leagues and global events.
The Rio 2016 Olympic Games are set to beat the social media reach of the London 2012 Olympic Games, having attracted 1.8 million Facebook likes and 1.6 million followers on Twitter before the event has even started.
The full GSI Social Media Index is available in Sportcal’s Global Sports Impact Report 2016, which will be published after the Rio 2016 Olympics in September 2016.
The report examines a wide range of major sporting events and leagues and the impacts they have on their host cities and nations, including economic, tourism, sporting, media, social media, sponsorship, social and - new for 2016 - governance and legacy impacts.
Packed with analysis, the report is a must-read for anyone involved in sport.
|
Pre-order your copy of the Global Sports Impact Report 2016 before August 26th and save 25% off the full price of the report as a Sportcal subscriber or 10% as a non-subscriber. For further information on the GSI Report 2016 click on the link below or contact sales@sportcal.com |