The FAI World Air Games Dubai 2015 delivered a global impact across over 200 nations in what was the fifth-largest world championships event in terms of athlete participation last year, according to the latest analysis from Sportcal’s Global Sports Impact [GSI] Project.
Findings across economic, media, social media, sporting, social and legacy impacts of the games have been released in the latest published GSI Event Study.
In what could be described as a turning point for the event and for the FAI, the World Air Sports Federation, Dubai delivered a compact city-based games, where the 23 air sports disciplines shared the same arenas and athlete experience.
Frits Brink, the newly elected president of the FAI, said: "We knew the FAI World Air Games in Dubai were a success, but this GSI Event Study confirms it.
"It allows us to see exactly how many people took part, the impact on the city, and the global media reach through television channels and social media around the world."
"It highlights the strong links we formed with the organisers in Dubai, and describes in detail the economic impact the FAI World Air Games had in the host city."
"It also identified the legacy we created, both locally in Dubai and within the air sports community around the world. It has helped us identify where we can grow and how we can do that. In short, it provides a blueprint on which we can build bigger and better events and competitions as we grow and move forward."
Mike Laflin, CEO of Sportcal, commented: "The FAI World Air Games 2015 created an event that mixed elite competition with entertainment, which showcased Dubai in a unique way that we have never seen before."
"The GSI Event Study demonstrates what an exciting prospect the FAI World Air Games is for future host cities with an event that can be brought right into the heart of a city, creating iconic moments that can showcase a city in a way that many other sports can’t. It truly shows the power of air sports to engage spectators and fans in a unique city-wide experience, and to create a holistic impact for the host city."
GSI Event Studies Programme 2017-2020
Sportcal is embarking upon a four-year programme during the next Olympic cycle, 2017-2020, offering federations, rights owners, host cities, governments and key stakeholders the opportunity to become partners of the GSI Project.
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About FAI World Air Games Dubai 2015 – study findings summary:
Economic Overseas athletes, officials, staff, media and accompanying persons contributed an estimated 18,115 bed nights to the Dubai economy over the event period, with greater impact anticipated from training camps held before the event.
Media TV images from WAG 2015 reached a global audience via 217 broadcasters. Meanwhile, 99 websites carried web clips from the event, and 706 online news articles were published over the event period.
Social Media Across six key accounts, there were 1,219 posts, which attracted over 66,000 likes and more than 22,000 new followers for air sports over the 12 days of the event.
Sporting WAG 2015 was the fifth-largest world championships event in 2015 by athlete participation, with 951 athletes from 52 nations on six continents, representing 59% of member national associations.
Social A two-day medical symposium held in conjunction with WAG 2015 was the first of its kind, drawing 179 delegates to discuss the theme of ‘Medical Challenges in Extreme Air Sports and Aviation’
Legacy WAG 2015 left behind an improved air sports hub for Dubai and the Emirates Aerosports Federation. The event also leaves a legacy of greater diversity in air sports expertise, in a region famous for parachuting.
About GSI Event Studies
GSI Event Studies offer event owners and hosts the opportunity to understand the true impact of their events. Hosting major sporting events offers a wide range of benefits and impacts, ranging from economic, financial, media, sporting and social. A GSI Events Study will enable a host or event owner to understand more about what these impacts are, how to make the most of them in the future and what the true impact of sporting events really is.
Sportcal is the most comprehensive provider of sports market intelligence worldwide. It is the essential resource for anyone in the business of sport. In 2016, Sportcal celebrates its 25th year of providing leading sports intelligence.
Sportcal provides a wide range of services and products that can help event owners and hosts in delivering better impacts from their sporting events. Ranging from strategic planning through to bid matching, data management and event studies Sportcal offers a unique range of services.
Sportcal produces the annual Global Sports Impact Report which analyses the impact of major world championships, multi-sport games, major leagues and series events each year on their host cities and nations.