SPORTELAmerica Conference Programme
SPORTELAmerica, the Sports Marketing & Media convention will be held from 14 to 16 March at the JW Marriott Marquis Hotel in Miami. For 27 years SPORTEL features international decision makers, representing sports networks, Internet and social media, world federations, production and content right owners, as well as technology providers and marketing agencies, simply any business related to sports event and media business.
Tuesday 14 March
SPORTEL Expert Panel - 14:00-14:45 in association with TV Sports Markets “Power vacuum : opportunities for agencies in Latin America”
There are few regions with so many opportunities for sports agencies as Latin America. The upshot of the US Department of Justice’s investigation into Fifa members shattered the existing ecosystem. A number of major football properties have returned or will soon return to the market, and increasingly transparent federations – both national and across the region - are looking for partners. The panel will explore where these opportunities lie.
Moderator: Richard Welbirg, Senior Reporter, TV Sports Markets Speakers: TBC
Wednesday 15 March
SPORTEL Tech Panel I - 11:30-12:30 in association with Sports Video Group “OTT Sports and the Americas”
OTT services continue to grow in influence and popularity across North, Latin, and South America. What is the current state of OTT sports across the Americas? How are sports networks that rely heavily on subscriber fees from cable operators balancing the desire to reach new fans without impacting cable rights fees? And how is the OTT experience evolving to become richer and more attractive to sports fans?
Moderator: Ken Kerschbaumer, Editorial Director, Sports Video Group Speakers: TBC
Wednesday 15 March
SPORTEL Tech Panel II - 14:30-15:30 in association with Sports Video Group “VR and AR in the Americas”
There are two revolutions taking part in sports broadcasting: the launch of Virtual Reality coverage of live sports events and the integration of Augmented Reality graphics within a TV or cable broadcast. Both require new workflows and new technologies but both also create new ways to reach sports viewers and create a tighter relationship. Experts from the Americas discuss the role VR and AR will play in the sports industry.
Moderator: Ken Kerschbaumer, Editorial Director, Sports Video Group Speakers: TBC
Wednesday 15 March
LaLiga PRESENTATION” - 16:00-17:00 “Digital Strategy, a Key Factor to increase the Value of Audiovisual Rights”
LaLiga's work on digital and audiovisual issues is based on the principle of an immersive experience. Fans demand content 24 hours a day, seven days a week, meaning that one of the key factors for increasing the value of LaLiga's audiovisual rights is its digital strategy. Generating engagement with fans from around the world and ensuring that every match gives them an immersive experience is a priority for LaLiga, which is focussing its efforts on combining the most advanced technology with a digital strategy designed to carry its audiovisual product to every corner of the globe.
During his presentation titled ‘Digital Strategy as a key factor for increasing the value of audiovisual rights’, the president of LaLiga, Javier Tebas, will set out the cornerstones of the path which LaLiga is constructing to achieve internationalisation based on continuing to increase its global presence through the digital realm, therefore increasing the value of its rights. This path is one which allows fans to enjoy a global experience: a 360° experience.
Speaker: Javier Tebas, President, LaLiga
Press info / book your Interviews : Virginie Zeghdar - Press Manager - +377 93 30 41 38 - press@sportelmonaco.com