Wednesday, 25th May 2022
  • About us
  • Contact us
  • Subscribe
  • Login
  • News+
    • News+ Home
    • News
      • News Sub Home
      • Search
      • Top Stories
      • Press Releases
    • Calendar
      • Calendar Sub Home
      • Search
      • Conferences
    • Directory
      • Directory Sub Home
      • Organisation
      • News
    • Insight
      • Insight Sub Home
      • Interview
      • Features
      • Opinion
      • Supplements
      • Magazine
      • Media
      • Sponsorship
      • Events
  • Media
    • Media Home
    • Standard
      • Standard Sub Home
      • Rights
      • Landscape
      • Directory
      • Property
      • Competition
      • News
      • Insight
    • Advanced
      • Advanced Sub Home
      • Revenue Dashboard
      • Market Dashboard
      • Rights
      • Landscape
      • Directory
      • Property
      • Competition
      • News
      • Insight
  • Sponsorship
    • Sponsorship Home
    • Deals
    • Brands
    • Property
    • Competition
    • Athlete
    • Venue
    • News
    • Insight
  • Events / GSI
    • Events / GSI Home
    • Events
      • Events Sub Home
      • Event Analysis
      • Events Insight
      • News
      • Bidding Opportunities
      • Bidding Announcements
      • Bids Awarded
    • GSI
      • GSI Sub Home
      • About Project
      • Annual GSI Report
      • GSI Event Studies
      • Indexes
        • Nations Index
        • Cities Index
        • Events Index
      • Experts / Partners
        • Experts
        • Partners
  • Reports
  • News
  • Press Releases
  • Big coverage in Asia for The World Games 2017
Press Releases

Big coverage in Asia for The World Games 2017

Multi-sport games - 31 Mar 2017
   

The World Games 2017 will be shown on several TV stations throughout China. Lagardere Sports/U!Sports has signed an agreement with the Asian distributor Madison, which guarantees several partners in China, including CCTV 5, Shanghai TV, Beijing TV, Guangdong TV, IPTV, and China Mobile/MiGo with approximately 400 million users.

IWGA CEO Joachim Gossow says: “This is the biggest media platform The World Games has ever had in Asia. We are very pleased about the deal with Madison and with the coverage in China that will reach hundreds of millions of people.”

The World Games is a multi-sport event staged every four years by the International World Games Association under the patronage of the International Olympic Committee. The 10th edition of The World Games will be held in Wroclaw, Poland, 20–30 July 2017. Over 4,000 athletes from 31 sports and over 100 countries will take part in the Games.

Madison Communications is an international company based in New York, engaged in spreading sports culture and promoting sports events all around world. As its representative office in Asia & Pacific area, Madison HK has established steady cooperative relationship with all media platforms including CCTV, launched a comprehensive and pragmatic cooperation in many territories, and won great acclaim.

Contact 

Anna Jacobson Communication Officer
Avenue de la Gare 12 | 1003 Lausanne, Switzerland | Tel.: +358 45 3474770
press@theworldgames.org | www.theworldgames.org
Featured News

Every week we’ll share a summary of the previous week’s key stories, to give you a taste of the in-depth news, data, insight and analysis available when you subscribe to Sportcal.

  • NBC draws second-largest audience for Premier League season
    Soccer 25 May 2022 TV ratings
  • EWF appoints Sportfive to sell media rights for flagship event
    Weightlifting 25 May 2022 Media rights
  • Chelsea under new ownership as UK govt and Premier League give green light
    Soccer 25 May 2022
  • NBA confirms return of Paris game in 2023 with Bulls to face Pistons
    Basketball 24 May 2022 Leagues & cups
  • UEFA and Team launch Champions League sponsorship tender to replace Gazprom
    Soccer 24 May 2022 Sponsorship
Latest News
  • NBC draws second-largest audience for Premier League season
    Soccer 25 May 2022 TV ratings
  • EWF appoints Sportfive to sell media rights for flagship event
    Weightlifting 25 May 2022 Media rights
  • NBA confirms return of Paris game in 2023 with Bulls to face Pistons
    Basketball 24 May 2022 Leagues & cups
  • NFL grants Rams and Eagles access to four additional marketing territories
    American football 24 May 2022
  • L'Equipe agrees long-term UEFA national team rights deal
    Soccer 24 May 2022 Media rights

Contact Info

  • John Carpenter House, 7 Carmelite Street, London EC4Y 0BS, United Kingdom
  • +44 (0) 20 8944 8786
  • +44 (0) 20 8944 8740
  • sales@sportcal.com

© Sportcal 2022 and Database Right 1997-2022 / Sportcal Global Communications Ltd.
All Rights Reserved. Pictures supplied by ©Getty Images.
AdvertiseAbout usContact usTerms & ConditionsPrivacy Policy
Company Registration No. 02592321

Latest Tweets

Twitter Timeline...