Big coverage in Asia for The World Games 2017
The World Games 2017 will be shown on
several TV stations throughout China. Lagardere Sports/U!Sports has signed an
agreement with the Asian distributor Madison, which guarantees several partners
in China, including CCTV 5, Shanghai TV, Beijing TV, Guangdong TV, IPTV, and
China Mobile/MiGo with approximately 400 million users.
IWGA CEO Joachim Gossow says: “This is the biggest media platform The World Games has ever had in Asia. We are very pleased about the deal with Madison and with the coverage in China that will reach hundreds of millions of people.”
The World Games is a multi-sport event staged every four years
by the International World Games Association under the patronage of the
International Olympic Committee. The 10th edition of The World Games will be held in Wroclaw, Poland, 20–30 July 2017. Over 4,000 athletes from 31 sports and over 100 countries will take part in the Games.
Madison Communications is an international company based in
New York, engaged in spreading sports culture and promoting sports events all
around world. As its representative office in Asia & Pacific area, Madison
HK has established steady cooperative relationship with all media platforms
including CCTV, launched a comprehensive and pragmatic cooperation in many
territories, and won great acclaim.
Contact
Anna Jacobson Communication OfficerAvenue de la Gare 12 | 1003 Lausanne, Switzerland | Tel.: +358 45 3474770
press@theworldgames.org | www.theworldgames.org