Liga Endesa takes a step forward into social media by live streaming ‘El Clásico’
“El Clásico”, the world famous rivalry featuring Real Madrid and FC Barcelona Lassa will be widely broadcasted internationally this coming Sunday, 12th of November 2017, at 6:30 pm (GMT+1). The game will be aired in 144 countries all around the globe and will reach a new milestone as its first ever international social media live streaming.
ACB has reached an agreement with Facebook, who will promote the event, and MP & Silva, the sports media rights agency acted as an agent on behalf of the league in order to stream the game live through ACB’s Official Facebook page (http://www.facebook.com/ACBCOM) to most Asian countries (*), including India, Pakistan, Thailand, Japan, Indonesia, South Korea and the Philippines among others, and to Oceania, including Australia and New Zealand. It will be posible to watch the game either live or relive and both live commentary and on screen information will be in English.
The Social Media live streaming will also reach territory of China through Tencent, MP & Silva acted as an agent on behalf of the league. Tencent’s social networks have more than 1 billion active users.
Furthermore, Liga Endesa’s media partner Eleven Sports, will take “El Clásico” to all basketball fans in United States, Italy, Belgium, Singapore and Taiwan via their official Twitter and Facebook accounts. It will be the first time a Liga Endesa game will be showed live in social media to hoops’ powerhouse, the United States, European countries with longtime basketball culture, Italy and Belgium, and Asian countries like Singapore and Taiwan. The live streaming will also be shared by ACB’s official Facebook and Twitter accounts.
Through these new agreements, “El Clásico” will become first global Liga Endesa game: it will be broadcasted live to 190 countries and territories in five continents. Worldwide fans will be able to enjoy a top level Spanish basketball rivalry, while ACB intends to keep growing its international social media reach and coverage.
In Spain, “El Clásico” will be broadcasted live through channel #0 in Movistar+ platform.
(*) El Clásico will go live on Facebook for the following countries and territories:
1) Asia: Bangladesh, Bhutan, Brunei Darussalam, Cambodia, Hong Kong, India, Indonesia, Japan, Korea, Rep. of Laos, Malaysia, Maldives, Mongolia, Myanmar, Nepal, Pakistan, Philippines, Sri Lanka, Thailand, Vietnam.
2) Oceania: American Samoa, Australia, Christmas Island, Coco (Keeling) Islands, Cook Islands
Fiji Islands, French Polynesia, Guam, Kiribati, Micronesia, Fed. States of Northern Mariana Island, Nauru, New Caledonia, New Zealand, Niue, Norfolk Island, Pacific Islands Trust Palau, Papua New Guinea, Samoa, Solomon Islands, Tonga, Tuvalu, Vanuatu, Wallis and Futuna Islands
Eleven Sports will live stream “El Clásico” in the following countries
United States: Twitter (@ElevenSportsUSA) and Facebook (ElevenSportsUSA)
Italy: Facebook (ElevenSportsItalia)
Belgium: Twitter (@ElevenBE_fr and @ElevenBE_nl) and Facebook (Eleven.Sports.Network.Belgium)
Singapore: Facebook (ElevenSportsSG)
Taiwan: Facebook (ElevenSportsTaiwan)
“EL CLÁSICO”: A TALE OF RIVALRY
Real Madrid and FC Barcelona hold a longtime sports rivalry as two of the most succesful sports clubs not only in Spain but in all Europe in both football and basketball. They have met in five of the last six Liga Endesa finals and have now arrived to their first face off of the season as the 1st (Real Madrid, 7-0) and the 3rd (FC Barcelona Lassa, 5-2) in the league standings.
Lately, both teams have proven their potential by defeating NBA teams in friendly games: Real Madrid beat Oklahoma City Thunder in 2016 (142-137) while FC Barcelona topped both Dallas Mavericks in 2012 (99-85) and the then NBA champion Los Angeles Lakers in 2010 (92-86).
Real Madrid roster is led by the talented youngster Luka Doncic who is projected as one of the top 3 picks in the next NBA draft, Rudy Fernandez and Anthony Randolph among others. FC Barcelona Lassa also has a lof of talent in stock with former NBAers such as Kevin Seraphin, Juan Carlos Navarro, Victor Claver, Phil Pressey and other stars selected in the NBA draft like Adam Hanga and Ante Tomic.