Sportcal and Hookit combine to launch series of free reports on Social Media activity at the 2018 Winter Olympic Games
Sportcal Media, one of the world’s leading providers of comprehensive sports market intelligence, and Hookit, the pioneering social media intelligence platform, have combined to launch a series of Social Media reports focused on the PyeongChang 2018 Winter Olympic Games.
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The blend of Sportcal’s sports media expertise and Hookit’s deep data social analytics of 500,000 tracked sports entities will provide the industry with unrivalled insight in the social and digital space. The partnership will offer clients in-depth analysis, tracking, and reporting of social media activity and engagement from within their sport and beyond, enabling comparisons across the wide spectrum of sports, events, leagues, teams, athletes and brands from around the world.
Scott Tilton, CEO of Hookit, said: "With Sportcal’s deep expertise across the global sports landscape, Hookit will be able to add another level of intelligence to the insights that brands and sports professionals are seeking when it comes to proving value, increasing revenue, and improving their ROI. Each month, Hookit identifies over $5B worth of earned media value that was previously going unmeasured, so this will surely have an impact of the way sponsorships are evaluated going forward. This data combined with Sportcal’s market intelligence will empower sports business professionals to make smarter decisions."
Matt Finch, Head of Sportcal Media, said: "It’s clear that Hookit is a pioneer in the spontech space and provides the deepest, most comprehensive solution that aligned with our needs. Hookit’s capabilities complement our strategy of engaging and partnering with class-leading experts in the fields of Media, Sponsorship and Events to offer unparalleled intelligence to our clients.”
For more information on the partnership or reports, please contact Sportcal at clientservices@sportcal.com or Hookit at press@hookit.com.