Hyundai World Archery Championships 2017 delivers a wide range of holistic benefits to Mexico City
| THE STUDY'S KEY FINDINGS INCLUDE: | ||
| ECONOMIC | TOURISM | |
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| The attendance at the WAC 2017 was 9,100, of which 7,900 were spectators. It was calculated that there were 4,313 unique spectators who watched the competition. | The tourism spend from the event was calculated to be $1.21 million, of which the vast majority was generated by athletes, officials and Congress delegates. These three groups alone generated 6,271 bed nights during their stay. | |
| MEDIA | SOCIAL MEDIA | |
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| A total of 24 broadcasters televised the WAC 2017 across 105 territories during the eight days of competition, showing over 84 hours of action on television. | During the eight days of the WAC 2017, World Archery’s Facebook, Twitter and Instagram accounts combined to generate 187 posts and 48,860 likes, as well as 2,964 new followers at an average of 371 per day. | |
| EVENT EXPERIENCE | SPONSORSHIP | |
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| 97% of spectators surveyed had a positive experience at the WAC 2017, with 73% rating it better than other similar events that they had attended. The event venues and the atmosphere scored the highest ratings by spectators. | There were 12 partners at the WAC 2017, including nine sponsors and three institutional partners. The automotive manufacturer Hyundai was the title sponsor of the event, and achieved a sponsorship recognition rate of 87% among spectators surveyed. | |
| SPORTING | SOCIAL | |
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| A total of 373 competitors participated at the WAC 2017, representing 58 nations. There were 290 team officials accompanying the athletes. Korea topped the medal table, with five of its eight medals being gold. | Archery clinics were organised by Hyundai to encourage participation and awareness of archery in Mexico – these were attended by 5,000 people, with almost half registering themselves to further their involvement in the sport. Further engagement with the city from the archery community came in the form of a donation of $57,000 to aid relief efforts following the recent earthquake there. | |
| LEGACY | ||
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Hosting the World Archery Championships in Mexico marked the first time that had taken place in the Spanish-speaking Americas, opening up the sport to a developing archery market and reiterating the global nature of the sport. The WAC 2017, and archery competitions in general, also represented part of a wide-ranging strategy for Mexico City – hosting sporting events would help to transform it into a global sports city, attracting sport tourism and encouraging active participation by its citizens. To read the full press release, please click here. |
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