Saturday, 28th January 2023
  • About us
  • Contact us
  • Subscribe
  • Login
  • News+
    • News+ Home
    • News
      • News Sub Home
      • Search
      • Top Stories
      • Press Releases
    • Calendar
      • Calendar Sub Home
      • Search
      • Conferences
    • Directory
      • Directory Sub Home
      • Organisation
      • News
    • Insight
      • Insight Sub Home
      • Interview
      • Features
      • Opinion
      • Supplements
      • Magazine
      • Media
      • Sponsorship
      • Events
  • Media
    • Media Home
    • Standard
      • Standard Sub Home
      • Rights
      • Landscape
      • Directory
      • Property
      • Competition
      • News
      • Insight
    • Advanced
      • Advanced Sub Home
      • Revenue Dashboard
      • Market Dashboard
      • Rights
      • Landscape
      • Directory
      • Property
      • Competition
      • News
      • Insight
  • Sponsorship
    • Sponsorship Home
    • Deals
    • Brands
    • Property
    • Competition
    • Athlete
    • Venue
    • News
    • Insight
  • Events / GSI
    • Events / GSI Home
    • Events
      • Events Sub Home
      • Event Analysis
      • Events Insight
      • News
      • Bidding Opportunities
      • Bidding Announcements
      • Bids Awarded
    • GSI
      • GSI Sub Home
      • About Project
      • Annual GSI Report
      • GSI Event Studies
      • Indexes
        • Nations Index
        • Cities Index
        • Events Index
      • Experts / Partners
        • Experts
        • Partners
  • Reports
  • News
  • Press Releases
  • Hyundai World Archery Championships 2017 delivers benefits to Mexico City
Press Releases

Hyundai World Archery Championships 2017 delivers benefits to Mexico City

Archery - 14 May 2018
   

The Hyundai World Archery Championships 2017 (WAC 2017) and the World Archery Congress, which were held in October 2017, delivered a tourism impact of $1.2 million for Mexico City, according to Sportcal’s latest Global Sports Impact (GSI) Event Study.

The analysis, conducted as part of Sportcal’s GSI Event Studies Programme, looks at a range of impact indicators, examining the economic, tourism, media, sponsorship, sporting and social benefits of hosting the event, and also includes interviews with key stakeholders of the event.

The WAC 2017 marked the first time that World Archery’s pinnacle event had taken place in Mexico and the Spanish-speaking Americas, opening up the sport to a developing archery market and reiterating the global nature of the sport. It also meant that Archery is one of the few Olympic sports to have had its world championships hosted in Mexico. The WAC 2017 also represented part of a wide-ranging strategy to host sporting events by Mexico City in order to develop into a global sports city, attracting sport tourism and encouraging active participation by its citizens.

At the WAC 2017, there were 373 athletes from 58 nations who competed in ten medal events, and they were accompanied by 187 team officials. Europe was the best represented continent present with athletes from 31 nations present. The event was supported by 166 volunteers, all from Mexico.

There were over 84 hours of television coverage shown by 24 broadcasters across 105 nations. Domestic coverage in Mexico alone accounted for over 16 hours, including live coverage of the two-day finals. The total cumulative audience for the event was measured to be 20.39 million, of which 30% came from China and 27% from Korea. Across its Facebook, Twitter and Instagram accounts, World Archery obtained almost 3,000 new followers over the duration of the competition.

The event was supported by 12 institutional partners and sponsors, including the Government of Mexico City and title sponsor Hyundai. Sponsorship activation by the Hyundai brand included the setting up Hyundai Archery Clinics around the field of play to encourage participation and awareness of archery in Mexico – these were attended by 5,000 people, with almost half registering themselves to further their involvement in the sport. .Further engagement with the city from the archery community came in the form of a donation of $57,000 to aid relief efforts following the recent earthquake there.

The two-day World Archery Congress, which preceded the WAC 2017, was attended by 154 people, including 112 delegates from Member Associations. Delegates were also invited to attend workshop sessions to better understand World Archery’s plans for the sport and to better govern their respective national federations.

Commenting on the study, Tom Dielen, Secretary General of World Archery, said: “World Archery is very proud to have hosted a successful and positive World Archery Championships in Mexico City, while this Olympic City was recovering from the damage and loss inflicted by the tragic earthquake in the autumn of 2017.

“Often the value of sport goes beyond figures. The feedback from spectators attending the championships highlighted the positive impact the event had on the city’s inhabitants, and we are confident that this will translate into a lasting legacy for archery.”

Mike Laflin, CEO of Sportcal, added: “As Tom Dielen mentions, this event became more than just the World Archery Championships. It became a symbol of how the city and the people of Mexico could continue in the face of extreme trauma. While the earthquake presented many challenges to World Archery and the hosts in the planning of this event, in the end, by working closely together, the 49th edition of the World Archery Championships was a great success.

“Over 97% of attendees said they had a positive experience at the end, and 98% of visitors said that they had enjoyed Mexico. The event had strong media coverage and good social media engagement. Above all, the World Championships provided a positive boost for the city, with World Archery donating over $US57,000 to support the relief effort. In addition to these statistics, this Sportcal GSI Event Study has shown that sport is much more powerful than economic numbers or viewing figures; it is about sport’s ability to bring people together and to help them cope with adversity.”

To purchase the GSI Event Study on the Hyundai World Archery Championships 2017, please click here.

For further information on the study, the Hyundai World Archery Championships 2017, and the GSI Event Studies Programme, contact gsi@sportcal.com

To read the key findings from the study, please click here.

Featured News

Every week we’ll share a summary of the previous week’s key stories, to give you a taste of the in-depth news, data, insight and analysis available when you subscribe to Sportcal.

  • Birmingham, Budapest final bidders for 2026 European Athletics Championships
    Athletics 20 Jun 2022
  • Key figures Buck and Granovskaia to leave Chelsea
    Soccer 20 Jun 2022
  • Record NBA viewership in the UK, ESPN audience up for finals
    Basketball 20 Jun 2022 TV ratings
  • IBA begins tender process for allocating World Boxing Tour event hosts
    Boxing 20 Jun 2022
  • Joshua-Usyk II confirmed for Jeddah in August
    Boxing 20 Jun 2022
Latest News
  • Birmingham, Budapest final bidders for 2026 European Athletics Championships
    Athletics 20 Jun 2022
  • Record NBA viewership in the UK, ESPN audience up for finals
    Basketball 20 Jun 2022 TV ratings
  • IBA begins tender process for allocating World Boxing Tour event hosts
    Boxing 20 Jun 2022
  • OneFootball and PSG team up in global content deal
    Soccer 17 Jun 2022 Internet
  • Just Women’s Sports in NWSL highlights deal, Athletes Unlimited renewal
    Soccer 17 Jun 2022

Contact Info

  • John Carpenter House, 7 Carmelite Street, London EC4Y 0BS, United Kingdom
  • +44 (0) 20 8944 8786
  • +44 (0) 20 8944 8740
  • sales@sportcal.com

© Sportcal 2023 and Database Right 1997-2023 / Sportcal Global Communications Ltd.
All Rights Reserved. Pictures supplied by ©Getty Images.
AdvertiseAbout usContact usTerms & ConditionsPrivacy Policy
Company Registration No. 02592321

Latest Tweets

Twitter Timeline...