The European Sponsorship Association launches ESA Awards and calls for judges
The 2019 ESA Awards, sponsorship industry’s tent pole awards which showcases top European sponsorship campaigns from the past 18 months, has launched with new categories and a call for judges.
The European Sponsorship Association (ESA), the membership body that works to inspire, unite and grow the sponsorship industry across rights holders, brands and agencies, is now accepting entries for its prestigious 2019 ESA Awards.
The Awards will see industry professionals across Europe rewarded for their best-in-class sponsorship campaigns. View the full list of categories for 2019.
Andy Westlake, ESA Chairman comments:
“The ESA Awards have proven year on year that our entrants consistently find exciting ways to adapt and create sleek campaigns that deserve the highest sponsorship industry recognition. I’m excited to see what this year has in store!”
Jackie Fast, ESA Awards Committee Chairman adds:
“I urge anyone involved with sponsorship to enter the ESA Awards.”
Jackie goes on to explain:
“The ESA Awards are designed for Europeans to benchmark their work, raise their profile, see their world-class campaigns honoured, to enjoy celebrating the best of the best at the finale ceremony and crucially, to win business.”
The 2019 ESA Awards rewards successful sponsorship campaigns across all sectors – sport, culture, entertainment, digital, research, media, community and corporate responsibility – by assessing their business objectives and campaign results. The ESA Awards celebrates great achievement, not just big budgets – ensuring that all campaigns, have an equal chance of winning. The early bird deadline for entries closes at midnight on 31st August 2018.
All campaigns receive the same expert critique and are judged purely on merit, against a comprehensive criteria-based matrix. Our esteemed judges bring insight, direction and robust evaluation to the judging programme. With a two stage process of judging both online and face-to-face, being an ESA Awards judge provides you with the opportunity to both witness and award Europe’s best sponsorship work of 2018.
Anyone interested in becoming an ESA Awards judge should complete the judges’ application form by Friday 3rd August 2018.
For press information please contact:
The ESA Awards showcase the very best work in the sponsorship industry across Europe. Every year ESA receives submissions from some of the most innovative, thought provoking and memorable sponsorship campaigns. The awards include ESA Sponsorship of the Year and ESA Best of Europe, as well as sector-focused categories such as Arts & Culture Sponsorship.
European Sponsorship Association:
The European Sponsorship Association (ESA) is a membership association whose mission is to inspire, unite and grow the sponsorship industry for the benefit of its members. ESA does this through education, guidance, representation, the recognition of excellence and the sharing of best practice and performance. Its many activities, which include policy, governance and corporate responsibility, education and training, information, networking and the ESA Awards, all have these goals as their core objectives.
ESA’s reach encompasses all types of sponsorship activity from sport, broadcast, education, the arts and culture through to environment and the community. Its membership includes sponsors, rights holders, agencies and consultants, professional advisors and suppliers.
Full list of ESA Awards 2019 categories
ESA Best of Europe
for 2018/19 national sponsorship award winners across Europe, 3 awards: Bronze, Silver and Gold – by invitation only
ESA Sponsorship of the Year
the overall best sponsorship campaign of the year and how it was brought to life – winners of the eligible categories below (marked with an asterisk) are judged for this award
*Arts & Culture Sponsorship
an award specifically focused on the arts and culture sector – for a campaign, activation or holistic partnership
the best business to business sponsorship activation (a campaign primarily targeting business customers rather than consumers)
the best sponsorship at a music event or festival – for an activation or holistic partnership
the best sponsorship that makes an impact on communities – small and large
the best CSR (Corporate Social Responsibility) partnership/ sponsorship that helps to fulfil an organisation’s CSR agenda
focusing on outstanding campaigns and sponsorships in esports
or Conference Sponsorship
recognising the growing exhibition and conference sponsorship industry – and leadership and innovation in this field
celebrating the best mass participation event – either created or sponsored – that drives participation from a significant number of people
(print, radio, cinema or online)
best media partnership / sponsorship across all channels e.g. broadcast partnerships, online media partnerships, magazine and press partnerships, etc
awarding the brand that has demonstrated a successful sponsorship in sport.
– *Sport Sponsorship < €1million
– *Sport Sponsorship between €1million and €2million
– *Sport Sponsorship > €2million
the best media partnership or sponsorship across TV e.g. broadcast partnerships, TV programme sponsorships, etc
Best Newcomer to Sponsorship
recognising a brand new to sponsorship, entering a new sponsorship contract or a new business/ agency in the industry
15. *Best Use
of Branded Content in Sponsorship
celebrating the most effective use of branded content in a sponsorship campaign
16. *Best Use
of Data, Insights or Analytics
the best example of actionable use of data, insights & analytics, demonstrating intelligent use of quantitative or qualitative insights, and how this insight has positively impacted decision-making in commercial partnerships or sports and entertainment campaigns
17. *Best Use
of Digital Channels in Sponsorship
best overall digital campaign – does not have to be specifically social media, it should reflect overall use of digital as a platform (e.g. use of website, content, and social media) linked to a sponsorship or event
18. Best Use
of Employee Engagement in Sponsorship
the best activation of a sponsorship specifically targeted at engaging employees
19. Best Use
of Hospitality in Sponsorship
celebrating creativity and execution specifically in hospitality as part of a sponsorship programme
20. Best Use
of PR in Sponsorship
the best example of how PR has been used as part of a sponsorship campaign, or in a tactical way to activate around a sport and music event / moment / news story, driving measurable ROO (rather than solely focusing on media value or reach)
21. Best Use
of Social Media in Sponsorship
best use of social media by a brand in sponsorship execution or tactically in sport, music or entertainment
22. *Best Use
of Sponsorship across Multiple Markets
celebrating an integrated sponsorship or activation that crosses at least 3 European countries
23. *Best Use
of Talent in Sponsorship
best use of talent in sponsorship and activations – may be an ambassador, celebrity, influencer, blogger, sports star etc and can be an individual, group or team
celebrating new thinking in sponsorship. Whether related to an innovative approach to an overall commercial strategy, a game-changing social media campaign or an inspiring video, this award is to celebrate the work that best brings genuine creativity to the industry
Agency of the Year (Pan-Europe)
recognising the very best agency or consultancy engaged in sponsorship (or related disciplines) work that spans MORE THAN ONE European country. Usually, you will have offices in more than one European country
26. Agency of
the Year (Single Nation)
recognising the very best agency or consultancy predominantly focused on delivering work in sponsorship (or related disciplines) in ONE European country. Usually, you will only have an office in one European country
Team of the Year
this award is to celebrate those who have best brought to life the spirit of teamwork to deliver outstanding sponsorship results. The award is open to any team from 2-20 people, whether rights holders, agencies or brands working in sponsorship – and could be any group from an account team delivering ongoing fantastic client service, to specialists such as creative, sales or digital teams creating brilliant projects or achieving excellent commercial results
celebrating the Rights Holder that has gone out of their way to support sponsoring brands, offering innovative solutions and opportunities, and hitting targets. The RH may be a charity, sport, music festival, artist or athlete.
***the ESA Sponsorship of the Year award brings the winners of 16 eligible categories (see asterisk) together to be judged again by the expert panel of judges and one campaign that is regarded as the very best among these winners, is crowned ‘ESA Sponsorship of the Year’.