Grenade explode onto the running scene with adidas City Runs Partnership
Organisers CSM have today announced Grenade, the leading Active Nutrition and protein brand as an official partner of the 2019 adidas City Runs series.
Grenade join adidas, Fitbit and Continental as official partners of London’s premier closed road running series. The 2019 adidas City Runs series consists of three closed road running events in the Capital – 1 Hour (April 7), Shoreditch 10K (July 14) and the Fulham 10K (November 17). Grenade will activate at each adidas City Run and will help runners re-fuel by giving them a free Grenade bar when they cross the finish line.
The partnership forms part of Grenade’s strategy to position themselves as a global lifestyle brand that represents life athletes the world over, via engagement with young, active and health-conscious Londoners. Through their partnership with adidas City Runs, Grenade will communicate their offering to their core target market and drive brand awareness.
Speaking of the partnership, Jon Ridgeon, Executive Chairman of adidas City Runs organisers CSM, said: “We are excited to be partnering with Grenade who join a number of other market leading brands as an official partner of the adidas City Runs series. Their vast range of delicious and healthy products will really resonate with our active and health-conscious audience and we look forward to working closely with them to help them achieve their business objectives.”
Juliet Barratt, Co-Founder of Grenade, said: “We partnered with adidas City Runs as they encompass the whole life athlete positioning of Grenade. As a brand, we encourage people to have fun and experience life as opposed to live it on social media. adidas City Runs encourages participants to get out in their city and enjoy fitness which aligns perfectly with our brand values.”
NOTES TO EDITORS:
About CSM
CSM, part of Chime Communications, brings together leading industry experts to offer the full range of services across sport and entertainment marketing. Working with brands, rights owners and live experiences, CSM exists to create impact through challenging convention. This happens because of the organisation’s shared belief that great minds don’t always think alike. CSM, across 26 offices in 19 countries, is made up of 1,000 entrepreneurial people who are empowered to put their hand up and challenge convention in everything they do. CSM’s active lifestyle division’s mission is simple - to deliver outstanding mass participation events that will inspire people to lead a more active lifestyle.
ABOUT GRENADE
Alan and Juliet Barratt, co-founders, started Grenade as a simple supplement distribution service. Unsatisfied with conforming to the ‘norm’, they set about creating unique products that people would actively seek out and remember. Today, Grenade continues to breathe the ‘unique’ aspect into its products which have expanded to include bars, drinks and spreads aimed at active members of the community to help support their healthier lifestyle. Bold and colourful, their mission to inspire everyone to get more out of life – Grenade are focussed on encouraging consumers to fill their lives with amazing, life-affirming experiences and do everything in their own way.
For more information, please contact Ali Foster, Head of Marketing at CSM Active: ali.foster@csm.com