Breeders’ Cup to be seen live in over 70 countries throughout Europe and Asia
LONDON (October 29th, 2015) – The 2015 Breeders’ Cup World Championships will be televised live on Eurosport in over 70 countries on their European and Asian networks, and by international broadcasters throughout the Middle East, India and America.
Thoroughbred racing’s end-of-season global showdown, the 2015 Breeders’ Cup will be held at Keeneland in Lexington, Kentucky on 30th and 31st October. This year’s event will consist of 13 Championship races held over two days, with purses totaling $26 million. Over the years, the Breeders’ Cup has attracted horses from Argentina, Australia, Brazil, Canada, Chile, China, France, Great Britain, Ireland, Italy, Japan, Germany, Peru, South Africa, United Arab Emirates, and Venezuela, as well as the United States.
Breeders’ Cup is represented by Henry Birtles Associates (HBA) for its media rights distribution worldwide.
“Distributing racing to the largest possible audience requires in-depth knowledge of the sport, expertise in international television distribution, and genuine enthusiasm – this is what we get with HBA,” said Peter Rotondo, Breeders’ Cup Vice President, Media & Entertainment.
For the second year, Breeders’ Cup will be available to a global audience through The International Classic Hour, a special 1 hour live show produced by HBA and Breeders’ Cup specifically to attract mainstream networks.
“HBA has pioneered the one hour show format to open up racing to a wider TV audience and make it more internationally accessible. In partnership with the Breeders’ Cup we will be bringing America’s richest race to television screens across the globe’, said HBA’s Managing Director Henry Birtles.
“American Pharoah’s tilt at the ‘Classic’ and his attempt to become the first winner of US racing’s ‘Grand Slam’ adds significant spice to the mix.”
Contacts: Jim Gluckson, Breeders’ Cup (jim@breederscup.com) +1 212-230-9512
Laura Stevens, Henry Birtles Associates (laura@hbaracing.tv) +44(0) 01666 822769
About Breeders’ Cup
The Breeders’ Cup administers the Breeders’ Cup World Championships, Thoroughbred racing’s year-end Championships. The Breeders’ Cup also administers the Breeders’ Cup Challenge qualifying series, which provides automatic starting positions into the Championships races. Breeders’ Cup press releases appear on the Breeders’ Cup Web site, www.breederscup.com. You can also follow the Breeders’ Cup on social media platforms Facebook, Twitter and YouTube
About HBA
Henry Birtles Associates (HBA) is the foremost rights agency representing the sport of horse racing. Working with Jockey Clubs and racing federations around the world, HBA distributes television programming rights to the international broadcasting community. Clients include Eurosport, Dubai Media Incorporated, Event Rider Masters, Abu Dhabi Media, the Japan Racing Association, Singapore Turf Club, the German Tote, Italian Racing, Tabcorp Australia, NYRA, Hong Kong Jockey Club, South African Racing, the New Zealand Racing Board, SKY Channel and IMG. For more information visit HBA’s website www.hbaracing.tv.