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  • Budweiser Hits Bullseye with New Sponsorship
Press Releases

Budweiser Hits Bullseye with New Sponsorship

Darts - 06 Oct 2003
   
(Monday, October 6th 2003) – Budweiser, King of Beers, today announced a partnership with The Professional Darts Corporation (PDC) to become sponsor of one of the most exciting events in the darts world calendar - the UK Open Darts Championship.

As part of the three-year agreement, the tournament will be officially titled 'The Budweiser UK Open Darts Championship,' with Budweiser providing headline sponsorship at the UK Open Finals, as well as supporting its Regional Final events.

Known as the F.A. Cup of darts, the 10-month long 'Budweiser UK Open Darts Championship' kicks off this October in Dublin with the Irish Regional Final, where elite professionals and the best up-and-coming talent in the world will begin their quest to qualify for the Budweiser UK Open Finals in 2004.

In addition, Budweiser and the PDC have teamed up with the Laurel Pub Company to stage qualifiers in 130 of the chain’s UK outlets providing grassroots darts players the chance to advance to the Regional Finals and compete head-to-head with the professionals.

The eight Budweiser Regional Finals will culminate in a grand finale at Reebok Stadium in Bolton June 4-6th 2004. The event, which will be broadcast live on Sky Sports, will feature the top 128 players in the UK Open Order of Merit gracing eight stages in an epic weekend of darts.

Budweiser’s UK marketing director, Randall Blackford comments: 'The Budweiser UK Open Darts Championships is really special as it gives recreational darts players the chance to compete against some of the top professionals in the country.'

'Budweiser has a long tradition of supporting world-class sports, and we look forward to giving something back to darts fans and beer drinkers as we work together with the Professional Darts Corporation.'

Professional Darts Championship Chairman, Barry Hearn comments: 'Budweiser is one of the biggest brand names in the world, and we’re thrilled that the company has put its faith in the UK Open series. The Professional Darts Corporation’s long-term goals have always been to take the professional game to global heights and, with a sponsor such as Budweiser, we have a global partner to give credence to those goals.'

The partnership between Budweiser and the Professional Darts Corporation confirms the status of the UK Open series as one of the most exciting darts events in the world and will ensure that the tournament flourishes in the coming years.

For more information, contact:

The Budweiser Team at Consolidated Communications T: 020 7287 2087 or Gayle Farmer, PDC Media and Communications Manager M: 07786 262 818
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