Cape Town, South Africa Announces Green Point Stadium Sale of Naming Rights and Appointment of a Long-term Operator
Joint venture of Octagon Marketing and Kaelo Worldwide Media appointed
The City of Cape Town officially announced the opening of the public tender for sale of the Naming Rights and the appointment of a Long-Term Operator for its new internationally acclaimed stadium in Green Point. The stadium will be host to eight matches, including a semi final, during the FIFA 2010 World Cup ™.
The naming rights to the new stadium in Green Point is an historic opportunity which will provide only one company the chance to become a part of the internationally renowned skyline for which Cape Town is famous. Recognised as one of the most beautiful cities in the world, Cape Town attracts millions of international visitors every year.
Following an extensive public tender process the City has appointed the joint venture of Kaelo Worldwide Media and Octagon Marketing as the specialist marketing consultant commissioned with creating both domestic and international market awareness of the opportunity on behalf of the City of Cape Town.
Pieter Cronje, Director of Communications for the City of Cape Town said, "Our City is committed to excellence and the provision of world class service and community facilities. The brand new stadium embodies that passion and commitment. It is set in the most scenic surroundings with mountain and ocean backdrops. We are excited to begin the process of finalising a long term partnership with a brand which embodies the heritage and spirit of Cape Town and shares our future vision for the city."
Bryan Healy, Project Manager for the Kaelo/Octagon joint venture said, "The naming rights for the new stadium in Cape Town is an extraordinary long term proposition for sponsors to claim an exclusive association with not only one of the most beautiful cities in the world, but with what will undoubtedly become the premier location for sport and entertainment in South Africa."
An information memorandum is available from www.capetown.gov.za/fifaworldcup or by request through danie.malan@capetown.gov.za or Fax: 021 400 5697.
A standardised marketing information pack will be available upon request to all prospective naming rights bidders from Monday, 2 June 2008. Additionally, the appointed specialist marketing consultant will be available for clarification sessions with prospective bidders from Monday 2, June 2008. Please email bryan@kaelowm.com or jonathan.riley@octagon.com to register.
The closing date for the tender is 31, July 2008. Interested parties may submit a tender for the naming rights, the operator opportunity or both.