ÅF Signs as New Title Sponsor for Golden League
A press conference for Swedish media is being organized today by ÅF at its HQ is Stockholm while the international launch of the 2008 edition of the Golden League will take place on 7 March, on the occasion of the IAAF World Indoor Championships in Valencia.
ÅF will receive a comprehensive package of rights throughout all 6 Golden League events including the naming rights of the competition that will now become the ÅF Golden League as well as the right to have its logo inserted in the new Golden League logo (pictured on top of the page).
This is a major sales breakthrough for the IAAF’s most prestigious international circuit of 1 day competitions: “The IAAF is very happy to start a new relationship with ÅF,” said IAAF President Lamine Diack. “The Golden League is a key promotional tool for athletics, and the six meeting series offers fans all over the world a compact, dramatic stage on which to admire the best athletes in the world. Now that it has developed into such a recognisable brand, we believe that the Golden League deserves a partner like ÅF.”
The AF Group is a leader in technical consulting with more than a century of experience. ÅF offers highly qualified services and solutions for industrial processes, infrastructure projects and the developments of products and IT systems. ÅF is also one of the leading names in certified third-party testing and inspection work. “We see the collaboration as an important part of our ambition to raise ÅF to a new international level. We will be an active partner and we believe that our expertise within technology and the environment can benefit athletics,” said ÅF’s Managing Director and CEO, Jonas Wiström.
Today the AF Group has close to 4,000 employees in over 15 countries, with business and clients from all over the world. Susanna Kallur, one of Sweden’s most successful track athletes and a favourite for Olympic gold in the 100m Hurdles, is employed by the Group’s Corporate Information Department.
IMG is the Marketing Agency for the IAAF for the Golden League sales of international TV rights and the title sponsor and brokered this deal on behalf of the IAAF. “The ÅF Golden League deal is an excellent merger of a high profile international sports brand and a competent and expanding company” said Kristian Hysén, Senior Vice President at IMG Media.
Cities and Dates for 2008 - ÅF Golden League
Berlin, GER – Sunday 1 June
Oslo, NOR – Friday 6 June
Rome, ITA – Friday 11 July
Paris, FRA – Friday 18 July
Zürich, SUI – Friday 29 August
Brussels, BEL – Friday 5 September