Cricket Australia and Premium TV/Inform Group Re-launch Broadband TV Channel for the 2007-08 Season
Local fans will have free access to the service which includes daily highlights from both international and interstate fixtures.
In an added bonus, fans will have access to exclusive behind-the-scenes footage from this year’s Australian player camp.
CATV will also feature post-match press conferences and coverage from many of the public and promotional events the team takes part in this summer.
Premium TV/Inform Group, who designed, built and manage the site, will also provide the production services for CATV including live streaming of international matches in certain overseas territories, and the production of match specific highlights.
Furthermore, Premium TV/Inform Group will manage selected commercial services for Cricket Australia, including strategic marketing of CATV services to international fans outside of Australia.
‘We are delighted to renew our partnership with Cricket Australia and to offer an enhanced and improved service to cricket fans both domestically and globally. Not only can fans of Australian cricket follow on-pitch action*, but also behind-the-scenes footage, player interviews and coverage of press conferences.”
Alex Peebles, General Manager Australia.
“Cricket is constantly looking at new ways to connect its fans with the game and its players. CATV is a dedicated TV channel for Aussies at home and abroad who can’t get enough of Australia’s favourite sport.”
Mike McKenna, General Manager of Cricket Marketing Services.
* Note: live video and audio coverage of Australian cricket matches via CATV is only available in certain overseas territories. For more information go to http://www.cricketaustralia.tv/
For further information please contact:
Red Agency (for Premium TV/Inform Group):
Tel: +61 2 9963 7703 / +61 411 349 476
Tel: +613 9653 8803