Drive-in Restaurant Joins Miami Dolphins as Official Burger
Checkers Drive-In Restaurants, Inc., the nation's largest double drive-through chain, today announced that it signed a multi-year sponsorship deal to become the Official Burger of the Miami Dolphins(R) NFL(R) team.
'Checkers Drive-In Restaurants is proud to announce our partnership with the Miami Dolphins,' said Keith E. Sirois, President and CEO, Checkers Drive- In Restaurants, Inc. 'Our Checkers(R) brand has a strong presence throughout Florida, and with 49 locations in the Miami/Ft. Lauderdale and West Palm Beach areas, we believe it's important to be a fully active member of these communities. As Official Burger of the Dolphins, we know we will connect with customers as we join them in cheering on their home team.'
The Official Burger sponsorship is a multi-year agreement. As the Official Burger, Checkers will be featured on Jumbotron spots and game replays throughout the season and will be an active part of Sportstown activities at the stadium. In addition, participating Checkers locations in the Miami/Ft. Lauderdale and West Palm Beach areas will offer a special Dolphins Combo, which includes a half-pound double cheeseburger, large fries, and a large Coke(R) in a collectible cup for the fans. To support the sponsorship, Checkers will air a customized Dolphins version of its award-winning 'You Gotta Eat(SM)' campaign throughout the season.
'We are very pleased that Checkers is joining our team,' said Eddie Jones, President of the Miami Dolphins. 'This is a great opportunity for the Dolphins to be more fully engaged with our fans throughout the community at Checkers restaurants, and the sponsorship will give our fans new ways to get excited about the team.'
Checkers has had much success with past NFL team relationships, and is looking forward to continued success with the Miami Dolphins. Checkers will be the title sponsor of the Dolphins preseason game against the Washington Redskins(R) on August 21, 2004, and will give away a Checkers/Dolphins Thermal Cup to the first 50,000 fans to enter the stadium.
Contact:
Kim Francis
MARC Public Relations
Tel: 412/562-1186
Email: kfrancis@marcusa.com
'Checkers Drive-In Restaurants is proud to announce our partnership with the Miami Dolphins,' said Keith E. Sirois, President and CEO, Checkers Drive- In Restaurants, Inc. 'Our Checkers(R) brand has a strong presence throughout Florida, and with 49 locations in the Miami/Ft. Lauderdale and West Palm Beach areas, we believe it's important to be a fully active member of these communities. As Official Burger of the Dolphins, we know we will connect with customers as we join them in cheering on their home team.'
The Official Burger sponsorship is a multi-year agreement. As the Official Burger, Checkers will be featured on Jumbotron spots and game replays throughout the season and will be an active part of Sportstown activities at the stadium. In addition, participating Checkers locations in the Miami/Ft. Lauderdale and West Palm Beach areas will offer a special Dolphins Combo, which includes a half-pound double cheeseburger, large fries, and a large Coke(R) in a collectible cup for the fans. To support the sponsorship, Checkers will air a customized Dolphins version of its award-winning 'You Gotta Eat(SM)' campaign throughout the season.
'We are very pleased that Checkers is joining our team,' said Eddie Jones, President of the Miami Dolphins. 'This is a great opportunity for the Dolphins to be more fully engaged with our fans throughout the community at Checkers restaurants, and the sponsorship will give our fans new ways to get excited about the team.'
Checkers has had much success with past NFL team relationships, and is looking forward to continued success with the Miami Dolphins. Checkers will be the title sponsor of the Dolphins preseason game against the Washington Redskins(R) on August 21, 2004, and will give away a Checkers/Dolphins Thermal Cup to the first 50,000 fans to enter the stadium.
Contact:
Kim Francis
MARC Public Relations
Tel: 412/562-1186
Email: kfrancis@marcusa.com