Emirates Melbourne Cup to be seen live in over 70 countries worldwide
The 2015 Emirates Melbourne Cup will be televised live on Eurosport in over 70 countries on their European and Asian networks, and by international broadcasters throughout the Middle East, India and Australia.
Each year on the first Tuesday in November, some of the world’s greatest gallopers battle it out for a stake of the $6.2 million prize money in 'the race that stops a nation'.™ The Emirates Melbourne Cup is widely considered to be the best staying handicap in the world, offering the richest prize money in Australian sport and a 18ct solid gold Hardy Brothers trophy valued at $175,500.
Victoria Racing Club have teamed up with Henry Birtles Associates (HBA), a leader in media rights for horse racing, to distribute this truly spectacular event.
For the first time, The Emirates Melbourne Cup will be brought to a global audience through a dedicated 1 hour international show produced by Channel 7 in conjunction with HBA, specifically for the global network community.
“HBA has pioneered the one hour show format to open racing up to a wider TV audience and make it more internationally accessible. In partnership with the VRC we will be bringing this iconic Australian sporting event to television screens across the globe.” said HBA’s Managing Director Henry Birtles.
About Emirates Melbourne Cup Day
As the jewel in the Melbourne Cup Carnival crown, this iconic day is a heady mix of revelry, spectacular racing and fashion, and exquisite hospitality and entertainment, making it an unmissable sporting and cultural event. It will be held on 3rd November at Flemington Racecourse in Victoria. Further details and information can be found on the following website: https://www.flemington.com.au/calendar/2015-11-03/emirates-melbourne-cup-day
About HBA
Henry Birtles Associates (HBA) is the foremost rights agency representing the sport of horse racing. Working with Jockey Clubs and racing federations around the world, HBA distributes television programming rights to the international broadcasting community. Clients include Eurosport, Dubai Media Incorporated, Event Rider Masters, Abu Dhabi Media, the Japan Racing Association, Singapore Turf Club, the German Tote, Italian Racing, Tabcorp Australia, NYRA, Hong Kong Jockey Club, South African Racing, the New Zealand Racing Board, SKY Channel and IMG. For more information visit HBA’s website www.hbaracing.tv.
Laura Stevens, Henry Birtles Associates (laura@hbaracing.tv) +44(0) 01666 822769