England Squash Recruit Goodform as Commercial Agents
England Squash have just finalised a three-year contract with sports sales and marketing specialists, Goodform Ltd to act as their commercial agents and advisors. Goodform will commence their new role by undertaking a commercial audit of the existing revenue generating areas leading to the production of a commercial strategy for the governing body. The partnership will then work towards capitalising on the opportunities identified for the sport, the clubs, the players and the governing body, ultimately ensuring more income is generated and more money ploughed back into the sport.
Nick Rider, Chief Executive of England Squash, said, 'We are delighted to have appointed Goodform to help us with our commercial activity. They bring quite unique experience of working with similar governing bodies to ourselves but also from a broader background in all areas of commercial activity in the sports world. They also have a very hands on approach and we hope to see a gradual improvement in all the commercial aspects of England Squash’s operations.'
Goodform’s Managing Director, Stuart Dalrymple said; ' Squash is one of the major participation sports in the UK and we are really looking forward to working with England Squash to improve all of its sales and marketing activities. Our focus will be to help the governing body improve its communications with all players whether in clubs or casual and to build a database of its ‘customers’. It has a good base and many exciting opportunities which we will be exploring for the wider benefit of the sport.'
For further information please contact Jane Dawes on 01926 458 180 or jane@goodform.info
Nick Rider, Chief Executive of England Squash, said, 'We are delighted to have appointed Goodform to help us with our commercial activity. They bring quite unique experience of working with similar governing bodies to ourselves but also from a broader background in all areas of commercial activity in the sports world. They also have a very hands on approach and we hope to see a gradual improvement in all the commercial aspects of England Squash’s operations.'
Goodform’s Managing Director, Stuart Dalrymple said; ' Squash is one of the major participation sports in the UK and we are really looking forward to working with England Squash to improve all of its sales and marketing activities. Our focus will be to help the governing body improve its communications with all players whether in clubs or casual and to build a database of its ‘customers’. It has a good base and many exciting opportunities which we will be exploring for the wider benefit of the sport.'
For further information please contact Jane Dawes on 01926 458 180 or jane@goodform.info