Euroleague Basketball Begins to Broadcast Games in China

Basketball is proud to announce that starting today, Euroleague games will be seen regularly on television in China thanks to a broadcasting agreement reached with Madison Communications. Two Euroleague games will be broadcast weekly on three different Chinese channels - Beijing TV, Guandong TV and Fujian TV - reaching a potential audience of 200 million people. Broadcast agreements for more regions in China are expected to be added soon to further expand coverage of Euroleague games in the country. The first games to air in China will be Fenerbahce Ulker Istanbul vs. Chorale Roanne on Wednesday, January 9 and AXA F.C. Barcelona vs. Panathinaikos Athens on Thursday, January 10, both corresponding to Week 11 of the regular season. With this agreement, Euroleague Basketball is now seen in 168 countries and territories through 50 different broadcasters, reaching coverage on all five continents.
 
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