Eurosport 2 and Euroleague Expand Their Partnership for ULEB Cup

  Extension of the ULEB Cup deal through 2011

As host broadcaster, Eurosport 2 is proud to offer basketball fans unrivalled coverage and production of the coming ULEB Cup Final Eight in Turin on 10-13 April.

To top it all, the Eurosport Group is delighted to announce the extension of its current deal with the Euroleague Basketball: the full season of the ULEB Cup is LIVE on Eurosport 2 through the 2010-2011 season, across all 43 countries where the channel is broadcast.

The Final Eight in Turin - all seven matches LIVE

The Final Eight, the new exciting format of the ULEB Cup's season's climax, will be held on 10-13 April in Turin, Italy. Eurosport 2 will produce and broadcast all seven matches LIVE.

Additional programmes will enhance this exhaustive LIVE coverage: a 30-minute introduction before each match as well as highlights and interviews in the ULEB Cup show, thanks to Eurosport 2's on-site teams.

Deal extension

The Eurosport Group and the Euroleague Basketball, the organisers of the ULEB Cup, have announced today the extension of the existing rights agreement through the 2010-2011 season. The deal covers the LIVE coverage of the ULEB Cup season from end of October to mid of April, including the prestigious Final Eight. Eurosport 2 will also continue to broadcast the Euroleague Basketball Show on Fridays.

Arnaud Simon, head of broadcasting Eurosport and Eurosport 2, says, "The Eurosport Group is the European partner of the ULEB Cup since 2005, showing more than 45 matches each season. We are delighted to be the host broadcaster of the inaugural Final Eight, an important step in the rising success of the ULEB Cup. The quality of the matches broadcast across the season combined with the exciting Final Eight has led us to extend the existing deal. We are proud to offer our viewers some of Europe's best basketball."

Jordi Bertomeu, CEO, Euroleague Basketball, adds: "We are very proud to be expanding our partnership with Eurosport 2. Fans will be able to follow the ULEB Cup for three more years on Eurosport 2, one of the world's most popular and professional TV platforms. I am thrilled about the continued coverage the competition is receiving and the exhaustive programming for the 2008 ULEB Cup Final Eight. I would like to invite all fans to come to Turin or watch the whole Final Eight on Eurosport 2."