FAI Announces Increase In Worldwide TV Audiences
For the first time ever, the FÚdÚration AÚronautique Internationale (FAI) has produced in 1999 a series of 6 TV highlights, featuring several World Championships and European Championships.
À World Para gliding Championships (Bramberg, Austria, July)
À World Hang Gliding Champioships (Monte Cucco, Italy, July-Aug)
À World Gliding Championships (Bayreuth, Germany, August)
À World Hot Air Ballooning Championships (Bad Waltersdorff, Austria,
Sept)
À European Aerobatic Championships (Jerez, Spain, Sept)
À World Parachuting Championships in formation/ Freestyle Skydiving and Skysurfing (Corowa, Australia, October)
These highlights have been distributed world wide by TWI to several TV networks, and were also part of a separate broadcasting agreement between FAI and the European Sports channel Eurosport.
The TV Networks which have bought FAI programmes in 1999 are :
Europe :
- Eurosport
- Television Espanola
- Ceska TV (Czech Republic)
- Lauda Air (inflight)
- Swissair (inflight)
- Sabena (inflight)
Asia Pacific :
- ESPN Star Sports (Asia)
- Nine Network (Australia)
- Japan : NHK satellite & cable
- New Zealand : Sky Network NZ
- Singapore : Singapore TV
Middle East :
- Arab Radio & TV
- Soread (Lebanon)
USA :
- Outdoor Life Channel
- Speedvision
- + various inflight programmes
FAI is now able to publish Eurosport's audience figures, thus starting a TV audience survey (see the end of this message to get the complete survey).
This survey shows that each competition was on air 3 or 4 times, including prime time and week ends. The total audience of the whole series amounts to 2.837.000 14 to 39 year-olds viewers. This figure may seem very small compared to other sports' but one must remember that air sports were never seriously on air before.
The average on 'network 7' countries (Germany, UK, Netherlands, Belgium,
Denmark, Sweden, Poland - in all 64% of Eurosport's audience) is:
Aerobatics: 33% of Eurosport's 14-39 year olds viewers, index 115
Ballooning: 38,8% of viewers, index 135
Gliding: 41,7% of viewers, index 145
Hanggliding: 50,3% of viewers, index 175
Paragliding: 41,6% of viewers, index 145
Skydiving: 33,2% of viewers, index 116.
The figures are even more impressive on a younger target (14-29).
With such figures, it is not surprising that FAI has decided to increase its production efforts from 6 highlights to 8 in 2000, important co-production partners being interested in the venture.
FAI's objectives are of course to promote air sports, by creating a real TV audience which should reach climax in June 2001, when the 2nd 'World Air Games' will take place in Andalucia, Spain.
All information about FAI's airsports audience is available through
FAI Secretariat sec@fai.org
and FAI Media Officer Patricialamy@fai.org
GET THE COMPLETE SURVEY :
Detailed graphics and charts are available in a powerpoint presentation which can be obtained by email. To request a copy of this presentation by email, simply click on the following link :
mailto:robot@fai.org?body=get-response%20tv-audience.msg
This will automatically create an email message that has to be sent back to us.
If your email program does not support clickable links, send a message to the following email address :
mailto:robot@fai.org
and put in the first line of the body of your message :
get-response tv-audience.msg
_______________________________________________________
FÚdÚration AÚronautique Internationale
This is a message to the FAI Aviation Press List.
Your Press Contact at FAI : mailto: press@fai.org
À World Para gliding Championships (Bramberg, Austria, July)
À World Hang Gliding Champioships (Monte Cucco, Italy, July-Aug)
À World Gliding Championships (Bayreuth, Germany, August)
À World Hot Air Ballooning Championships (Bad Waltersdorff, Austria,
Sept)
À European Aerobatic Championships (Jerez, Spain, Sept)
À World Parachuting Championships in formation/ Freestyle Skydiving and Skysurfing (Corowa, Australia, October)
These highlights have been distributed world wide by TWI to several TV networks, and were also part of a separate broadcasting agreement between FAI and the European Sports channel Eurosport.
The TV Networks which have bought FAI programmes in 1999 are :
Europe :
- Eurosport
- Television Espanola
- Ceska TV (Czech Republic)
- Lauda Air (inflight)
- Swissair (inflight)
- Sabena (inflight)
Asia Pacific :
- ESPN Star Sports (Asia)
- Nine Network (Australia)
- Japan : NHK satellite & cable
- New Zealand : Sky Network NZ
- Singapore : Singapore TV
Middle East :
- Arab Radio & TV
- Soread (Lebanon)
USA :
- Outdoor Life Channel
- Speedvision
- + various inflight programmes
FAI is now able to publish Eurosport's audience figures, thus starting a TV audience survey (see the end of this message to get the complete survey).
This survey shows that each competition was on air 3 or 4 times, including prime time and week ends. The total audience of the whole series amounts to 2.837.000 14 to 39 year-olds viewers. This figure may seem very small compared to other sports' but one must remember that air sports were never seriously on air before.
The average on 'network 7' countries (Germany, UK, Netherlands, Belgium,
Denmark, Sweden, Poland - in all 64% of Eurosport's audience) is:
Aerobatics: 33% of Eurosport's 14-39 year olds viewers, index 115
Ballooning: 38,8% of viewers, index 135
Gliding: 41,7% of viewers, index 145
Hanggliding: 50,3% of viewers, index 175
Paragliding: 41,6% of viewers, index 145
Skydiving: 33,2% of viewers, index 116.
The figures are even more impressive on a younger target (14-29).
With such figures, it is not surprising that FAI has decided to increase its production efforts from 6 highlights to 8 in 2000, important co-production partners being interested in the venture.
FAI's objectives are of course to promote air sports, by creating a real TV audience which should reach climax in June 2001, when the 2nd 'World Air Games' will take place in Andalucia, Spain.
All information about FAI's airsports audience is available through
FAI Secretariat sec@fai.org
and FAI Media Officer Patricialamy@fai.org
GET THE COMPLETE SURVEY :
Detailed graphics and charts are available in a powerpoint presentation which can be obtained by email. To request a copy of this presentation by email, simply click on the following link :
mailto:robot@fai.org?body=get-response%20tv-audience.msg
This will automatically create an email message that has to be sent back to us.
If your email program does not support clickable links, send a message to the following email address :
mailto:robot@fai.org
and put in the first line of the body of your message :
get-response tv-audience.msg
_______________________________________________________
FÚdÚration AÚronautique Internationale
This is a message to the FAI Aviation Press List.
Your Press Contact at FAI : mailto: press@fai.org