FIBA And Sportsbrand Media Group Announce Partnership
GENEVA (FIBA) – FIBA and Sportsbrand Media Group (‘Sportsbrand’), the international sports marketing company, have reached a four-year agreement to produce and distribute on a worldwide basis a basketball magazine television program to be called “FIBA World Basketball”.
The 26 minute weekly program commencing in October 2005 will cover highlights and feature stories from international tournaments including the FIBA World Championships, the various FIBA Zone Championships and national leagues.
Patrick Baumann, Secretary General of FIBA said: “This partnership with Sportsbrand will enable our sport to be regularly showcased throughout the world. FIBA, the FIBA Zones, National Federations as well as National and International club competitions will now have FIBA World Basketball to further assist in the worldwide promotion of international basketball.”
Anil Nair, Chief Executive Officer of Sportsbrand said: “We are excited to be partnering with FIBA for what will be an in-depth and entertaining look at basketball on a global basis. The program will be unique and highly valued by broadcasters targeting key demographics and will also give brands a great opportunity to associate themselves with a premium product”.
“The opportunity to partner FIBA in a sport that is also one of the most popular elements of the Olympics is very exciting. Basketball is a great universal sport that reaches premium audiences on a global scale. We are pleased to once again be able to provide that audience with a top of the line weekly magazine program,” said Malcolm Gray, Chairman of Sportsbrand.
Paul Stimpson, Head of the FIBA Television Department commented: “With the addition of FIBA World Basketball we will now have a year round offering for our broadcast partners. The weekly program will be a perfect vehicle to promote our National, Continental and World competitions as well as being able to utilize the extensive FIBA Archive. We are looking forward to working closely with Sportsbrand on this program.”
Sportsbrand already produces the official weekly programmes for the Association of Tennis Professionals (ATP Tennis Weekly) and for the International Cricket Council (ICC Cricket World). These shows are currently seen in over 200 countries.
§ FIBA, the world governing body for basketball, is an independent association formed by 212 National Federations of basketball throughout the world.
§ FIBA is recognised as the sole competent authority in basketball by the International Olympic Committee (I.O.C.).
§ The main events are the FIBA World Championships held every four years (Men 2006 in Japan and 2010 in Turkey, Women 2006 in Brazil) and the various FIBA Zone Continental events held every two years.
§ Sportsbrand has offices in Melbourne, London, Dubai, New York and Auckland. Sportsbrand are leaders in the production and distribution of weekly sports magazine television programs.
§ Sportsbrand’s other activities include event management and TV coverage, stadia rights, publishing, merchandising and archive management.
Sportsbrand Media Group - Anil Nair – Chief Executive Officer, tel: +61 (3) 93212000
FIBA – Paul Stimpson – FIBA Television Department, tel: +41(22) 545 0000