'FIBA World Basketball’ Now Seen in Over 125 Countries
The half hour weekly show, launched in January 2006, promotes international basketball, allowing basketball fans the opportunity to access highlights and features from basketball played at the top level around the world. The content includes action from the FIBA World and Continental Championships, as well as key regional and national leagues and historical footage from the FIBA archive.
Patrick Baumann, Secretary General of FIBA said: “2006 was a great year for basketball, with the best-ever FIBA World Championship in Japan and the women’s FIBA World Championship in Brazil. The ever increasing content and distribution of the ‘FIBA World Basketball’ programme means that basketball fans throughout the world can look forward to 2007 with great anticipation.”
Peter Wraith, CEO of Sportsbrand Media Group, said: “The distribution achieved in the first year of ‘FIBA World Basketball’ is a clear reflection of the growing consumer demand for international basketball. The success of this programme to date can be attributed to the outstanding support of the global basketball community, our broadcast partners and the high production values of the series”.
The most recent addition to the broadcast licensees is ESPN International, who has commenced broadcasting the series into Latin America and Pacific Rim countries.
For further information about the series, please visit http://www.fiba.com/ (http://www.fiba.com/downloads/Miscellaneous/FIBA_world_basketball_tv_broadcaters_2007.pdf) or contact Sportsbrand Media Group (producer and distributor of the series) via the details provided below.
Sportsbrand Media Group
Contact: Mr. Matt Whytcross
Phone: +44 777 6000 406