AMI Appoints Sportev, the World’s Leading Wireless Sports Agency
AMI, the owner of the television and mobile rights for the FA Premier League in 27 territories, has appointed Sportev to advise on its mobile phone strategy. AMI has the ability to provide in-match coverage of all games played in the FA Premier League to all new mobile devices.
Rob Pickles, Chief Executive, AMI, said, “In the 27 territories that we operate in across Central and Eastern Europe, there has been a game of technological leap-frog. Many people prefer to use their mobile phones as their preferred way of accessing the Internet, as opposed to using fixed line access. This has created an interesting market for mobile sports rights.”
Will Muirhead, Chief Executive, Sportev, says, “We are obviously delighted to have won the contract to provide AMI with advice on the international mobile marketplace. We will now look to distribute FA Premier League video clips across our network of European mobile operators.”
The FA Premier League mobile rights enable mobile operators to offer in-match goal clips and post-match highlights from all 380 matches per season. The rights also allow licensees to provide their users with official data and still images from all games.
AMI
Rob Pickles
or
Sportev
Will Muirhead,
+44 20 7611 3401
will@sportev.com
Rob Pickles, Chief Executive, AMI, said, “In the 27 territories that we operate in across Central and Eastern Europe, there has been a game of technological leap-frog. Many people prefer to use their mobile phones as their preferred way of accessing the Internet, as opposed to using fixed line access. This has created an interesting market for mobile sports rights.”
Will Muirhead, Chief Executive, Sportev, says, “We are obviously delighted to have won the contract to provide AMI with advice on the international mobile marketplace. We will now look to distribute FA Premier League video clips across our network of European mobile operators.”
The FA Premier League mobile rights enable mobile operators to offer in-match goal clips and post-match highlights from all 380 matches per season. The rights also allow licensees to provide their users with official data and still images from all games.
AMI
Rob Pickles
or
Sportev
Will Muirhead,
+44 20 7611 3401
will@sportev.com