Globetrotter Joins the HSV Sponsor Pool

Hamburg / November 2, 2006 - Globetrotter, Europe’s biggest vendor of outdoor apparel and equipment, has signed on as a new Hamburg SV partner. In the 2006/07 season, Globetrotter will show commercials on the two video walls and advertise on the perimeter boards of the AOL Arena. The sponsorship package developed by SPORTFIVE also includes PR promotions with players and an allocation of VIP tickets.

Globetrotter’s Marketing Director Ditmar Bosecke commented: “As a Hamburg-based company, we feel a strong commitment to the city. This historic Hamburg football club is a perfect match for us.”

Hamburg SV’s management and the club’s marketing partner SPORTFIVE also expressed their delight at the new partnership. Bernd Hoffmann, CEO of Hamburg SV: “We look forward to relying on the support of a competent partner like Globetrotter from now on.”

“The new partnership between Globetrotter and the HSV marks an alliance of two historic, up-and-coming Hamburg brands,” emphasized Hendrik Schiphorst, head of SPORTFIVE’s Hamburg SV team. „We hope that this partnership will continue to develop and result in added synergies.”

Globetrotter currently has six stores in Hamburg, Berlin, Dresden, Frankfurt, Bonn and Cologne and was recently named “Mail Order Vendor of the Year 2006.” Each year, the sector’s most prestigious award is awarded to a mail-order company that has distinguished itself by its strategy and innovation and that has managed its business in an outstanding way over the years.

We will be happy to furnish further information upon request.

Caroliene Götz
Vice President Corporate Communications
SPORTFIVE GmbH & Co. KG
Phone: +49 40 376 77-110
Fax: +49 40 376 77-115
E-mail: caroliene.goetz@sportfive.com