Goodform to Prepare New Badminton Commercial Strategy
Following an exhaustive tender process, the Badminton Association of England has appointed Goodform Ltd to prepare a new commercial strategy for this important governing body and for the sport of badminton in England.
Goodform started this month and are due to present their findings and recommendations in September. The Badminton Association look for results in both the short and long term, to help them raise more of the funds needed to develop the sport.
Badminton Association of England Chief Executive Stephen Baddeley said; 'Goodform stood out in the tender process as a specialist in sales & marketing in the sports industry, who have helped other governing bodies like ourselves. We also liked their very practical approach, based on some tangible achievements in other sports'.
Goodform’s MD Stuart Dalrymple said; 'We are delighted to be given such an important challenge, with a great sport with a very high participation rate. Our focus will be to help the governing body to engage with its 'customers' more frequently, we want to put in place a sport-wide CRM strategy designed to give better service to badminton members and players, and generate more income'.
For any queries, contact Jane Dawes on 01926 458180 or jane@goodform.info
Goodform started this month and are due to present their findings and recommendations in September. The Badminton Association look for results in both the short and long term, to help them raise more of the funds needed to develop the sport.
Badminton Association of England Chief Executive Stephen Baddeley said; 'Goodform stood out in the tender process as a specialist in sales & marketing in the sports industry, who have helped other governing bodies like ourselves. We also liked their very practical approach, based on some tangible achievements in other sports'.
Goodform’s MD Stuart Dalrymple said; 'We are delighted to be given such an important challenge, with a great sport with a very high participation rate. Our focus will be to help the governing body to engage with its 'customers' more frequently, we want to put in place a sport-wide CRM strategy designed to give better service to badminton members and players, and generate more income'.
For any queries, contact Jane Dawes on 01926 458180 or jane@goodform.info