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  • Gravity Games Sign Dodge as Presenting Sponsor
Press Releases

Gravity Games Sign Dodge as Presenting Sponsor

Action sports - 06 Jun 2002
   
NEW YORK – The Gravity Games announced that Dodge is the presenting sponsor and Official Vehicle of the 2002 event. To be held this year in Cleveland’s North Coast Harbor behind the Rock and Roll Hall of Fame and Museum, July 27 – August 4, the Gravity Games is the highest-rated, best-attended action sports, music and lifestyle event in the world.

'We are really psyched about our partnership with the Gravity Games as both of us exude the street smart, rock-n-roll, in-your-face attitude and essence, that is the core of Dodge!' said Julie Roehm, Director, Dodge Communications.

Entering its fourth year, the Gravity Games will feature more than 250 of the world's best professional action sports athletes competing in Bike, Freestyle Motocross, Street Luge, Skateboarding, Inline and Wakeboarding events. In the heart of the action is an interactive festival village which features something for everyone including live concerts from some of today's top bands, the latest in action sports equipment and fashion, interactive demos and athlete autograph sessions.

NBC will broadcast 10 hours of Gravity Games competition this Fall in addition to an extensive international television schedule. Last year's coverage garnered 2 Emmy nominations for NBC Sports.

'We’re excited to have Dodge on board and we’re looking forward to building a mutually beneficial and effective relationship,' said Tom Worcester, senior vice president and head of sales for Gravity Games LLC. 'Their innovative, cutting-edge vehicles are a perfect match for the Gravity Games’ trendsetting audience.'

The Gravity Games is jointly owned through a strategic partnership between PRIMEDIA (NYSE: PRM), the leading targeted media company, Octagon, the global sports marketing arm of The Interpublic Group (NYSE: IPG) and NBC Sports.

Visit dodge.com for more information on all the great products that Dodge offers.

Dodge joins Gravity Games’ other partners including Mongoose and GT Bikes, Lee Dungarees, Norelco Shaving Products, Speed Stick® Anti-Perspirant/Deodorant and SoBe Beverages.

For more information on the Gravity Games log on to www.gravitygames.com or contact:

Shea M. Sweeney
Octagon Marketing
1266 East Main Street, 7th Floor
Stamford, CT 06902
Office: 203.352.6322
Fax: 203.363.1089
Cell: 203.918.0868
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