HSV Now Play in The HSH Nordbank Arena

Hamburg / 4th July 2007 – The first-ever change of naming rights to a Bundesliga stadium is now signed and sealed: From now on the home ground of Hamburg’s HSV will be known as the ‘HSH Nordbank Arena’. In addition to new lettering on the roof, the stadium is also getting a new look. All of the stairwells, for instance, are being painted alternately in Nordic blue and white – the new partner’s colours. The signposting around the stadium will now also be in the new design. It is anticipated that the roof structure with the HSH Nordbank lettering and the two HSV diamonds will be erected in September.

 “We are delighted that HSV’s home ground is now officially called the HSH Nordbank Arena,” says chairman of HSH Nordbank, Hans Berger. “We’re sure that through this exciting partnership we’re investing in our brand in an ideal way and look forward to many successful seasons ahead.”

“HSH Nordbank is a company rich in tradition that’s a perfect fit with us in many ways besides their corporate colours,” says HSV chairman and managing director Bernd Hoffmann. “I’m sure that HSH Nordbank will benefit greatly from the Arena’s pulling power.”

“As pioneers of this form of advertising in Germany, we’re delighted to have achieved with HSH Nordbank and HSV the first-ever rebranding of a Bundesliga stadium,” says Hendrik Schiphorst, manager of SPORTFIVE’s team at HSV.

 The next joint HSV and HSH Nordbank event will be this summer’s ‘Fan Fest’. The club’s new partner will also be introducing themselves to the fans at the start of the season.

We will be happy to furnish additional information upon request.

Caroliene Götz
Vice President Corporate Communications
SPORTFIVE GmbH & Co. KG
Phone: +49 40 376 77-333
Fax: +49 40 376 77-115
E-mail: mailtcaroliene.goetz@sportfive.com